Interview with Vito Xu

Vito Xu
Vito Xu
Sasseur Cayman Holding Ltd.
Sasseur Cayman Holding Ltd.

Which brands apply outlet retailing the most aggressively in China?

Mild luxury brands, sports, jeans and fashion brands, and women's fashion brands are among those which apply outlet retailing the most aggressively in China.

What are the trends in terms of outlet malls in China currently? What new can be expected in the years ahead?

The current trends in terms of outlets malls in China are:
  • Rapid growth
  • High-end and low-quality outlets, all in the market
  • Chain-store trend
  • Attempt to open outlets by some department stores or shopping malls
  • Develop in tier 2 and tier 3 cities
  • Future trends
  • Market reaches its saturation point
  • Chain stores and local famous brands - the key players
  • Clear target customers

Which are the new geographical areas that you are looking at for new outlets? What is the target set for 2015?

The Nanjing Sasseur Art Plaza opened in January 2015. The Hefei Sasseur Art Plaza will open In October this year. The Kunming and Guiyang Sasseur Art Plaza will open pilot zones in the second half of 2015.

China is set to emerge as the world's largest m-commerce market in 2015. How is this set to affect brick-and-mortar stores?

We believe outlets' experiential consumption, combination with environment and discount of products will not be replaced by e-commerce. Outlets and e-commerce will develop side by side.

Is Sasseur coming up with omnichannel plans? If you already have or plan to, kindly share details.

We have stores in Wechat, the most popular social media in China. We have omnichannel plans in progress.
Published on: 13/02/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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