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With Fibre2Fashion correspondent Cindrella Thawani, Wilson Andrade opines about the resilient features of Brazilian market towards natural fibres.
The Natural Fibres Industry Union in the State of Bahia brings together companies in the areas of natural fibres, mainly sisal, piassava and coconut.
Besides, offers support for relations between associates, contributors and government together with businessmen in the area.
Currently, Wilson Andrade is the CEO of Sindifibras- Union of Vegetal Fiber Industries of Bahia. Moreover, he is the Chairman of INFO – International Natural Fibres Organization-Amsterdam; Chairman of Chamber of Natural Fibres at Agriculture Ministry in Brasil; Chairman of Intergovernamental Group on Natural Fibres of FAO- Rome-Italy.
How do you see the Brazilian consumer market demand for natural fibres?
The Brazilian market has a very elastic potential. There are almost 200 million people and a large percentage growth is in a phase of income.
We are a young nation which is rapidly learning to use natural, renewable and biodegradable products. Homemakers are not satisfied with using synthetic string to tie their trees and flowers. They want sustainable products which do not harm the environment.
Which regions will receive Brazilian natural fibre exports, globally?
There are traditional markets for agricultural twine for tying hay and other crops, cords, packaging string, mats, covers, etc. There is still a large market for agricultural twines in the United States and Canada and they can also recover space within Europe.
Fortunately, our markets are diversified: for example mattress covers are sold to our South American neighbours and also to Asia, Africa and other countries.
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