Interview with Paolo Piana

Face2Face
Paolo Piana
Paolo Piana
CEO
Sinterama
Sinterama

The situation in Europe is penalized by the strong Euro in particular.

Paolo Piana, CEO of Sinterama, summarizes the market of yarn that is on the European and global level in an interview with Fibre2Fashion Correspondent Ridaa Saiyed. Synopsis: With its head office in Biella (Italy), Sinterama is a leading European manufacturer of polyester yarns, mainly coloured, for the automotive, home textile, apparel and technical products industries. It is a multibrand group, present in 7 countries with 8 production sites: Italy, Great Britain and Bulgaria in Europe, Turkey, Brazil, Mexico and China. The Group achieves with 1000 employees a sale of almost 40,000 tons of specialty filament yarns and a turnover of 200 million USD. Sinterama is partner of Indorama Venture Limited, Bangkok (Thailand), holding Trevira, polyester staple and filament producer in Germany. Paolo Piana, aged 65, is the CEO of Sinterama. He is the Board member of Euratex, European Textile and Apparel Association. Mr. Piana is the founder of Tespiana (1970), textile yarns producer, which merged with Sinterama in 1990. He is the founder and present owner of Incas (Italy, 1981), logistic automation company. Mr. Piana holds a degree in industry finance and accounting. Excerpts:

Give us an overview of the European yarn market.

If we talk about the sector in general, what we can say is that the first nine months of 2013 were quite flat, and the last quarter was a little worse globally. But more recovery is set in 2014. The situation in Europe is penalized by the strong Euro in particular. It means that the weak dollar is facilitating import at all levels of the supply chain. The story is a little bit different in Turkey where 2013 was quite good with growth of around 4 percent as compared to last year, and imports were of 3.5 percent.

Discuss the applications and functions of yarn in different sectors.

For each application, there are different yarns and generally, it is not possible to compare such different types of yarn. You have to consider yarns according to their applications, the different quality, volumes per item, suppliers, and other such factors.

Highlight the recent advancements in the methods and strategies used for yarn production?

More simple and bulk yarns are generally imported in Europe. The room for European manufacturers is what specialties are. Working on specialties innovation process is key and tends to continue. So you have to constantly improve your products, to develop new versions, to increase the performances, in one to add the specialty touch to your products. Then you can make new products or identify new applications for existing products. Different approaches, same result as innovation!

What is the role of product research and innovation in the production of yarns?

Research and innovation is the key to our business. It is mandatory to be absolutely excellent!
Published on: 30/01/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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