Interview with Paolo Piana

Face2Face
Paolo Piana
Paolo Piana
CEO
Sinterama
Sinterama

How is the yarn market in Asian countries and the other countries of the world?

What I see now is the market a little bit stable in Asia. China is a little more focused on the domestic market than towards exports, it means less pressure to sell in Europe also. It is not bad but it is calm.

What are the advantages and disadvantages of the European yarn market?

European market is the most difficult as quality, innovation and service demand. So, on one side this is a difficulty. On the other side to be skilled for this market means to become a fit and excellent supplier for any other market outside of Europe. For example, Sinterama, we sell 40 percent for automotive fabrics market, 30 percent for home-textile and 30 percent for luxury apparel fabrics. Very often, our customers are global. So, what we do in Europe is also produced and delivered to the other markets in Turkey, North America, South America and China. Almost one third of our products are produced out of Europe and everywhere we deliver our yarns with the same quality and mainly the same level of sophistication.

Can you discuss a few notable achievements by Sinterama?

It is just a repetition; we have a production of very high specialty yarns. Sixty percent of what we sell are customized products made on customer request. Eighty percent of our production is of colored yarns, where "colored" means specific custom color on request. We can say that eighty percent of our products finally become customized products. What is also very important to European market, further the brand and the capability, is this kind of service, i.e. working on specific customer demand. The second point that we can give as our achievement is that we are quite global, because we have companies and production units in Italy, England, Bulgaria, Turkey, Brazil, Mexico and China. So our products are also sold to global customers with domestic lead time and sale service. This is quite important for our customers and us. To give such kind of service is a huge achievement for us.

How do you foresee the growth in the production of yarn in European and global market?

Sinterama is renowned for high value and highly specialized applications. With regards to the growth in this industry, the picture in our mind is very focused. What we can say is not something covering all the markets, all the applications. We see our automotive business outside of Europe is becoming more and more important. There are two main reasons for such kind of success, one is the growing number of cars produced and sold in the growing countries and second the higher quality requested for the interior.

How is sustainability encouraged in the European yarn industry? Please cite a few examples.

Sustainability is attained in the industry when the consumers are sufficiently aware. Consumers in Europe are more and more interested in and informed about this issue. So, as producer you have to talk to the market about your efforts towards sustainability, both about your processes and about your products. For example, we see the growing success of our product Newlife, a complete line of yarns made with post-consumer polymer, I mean from recycled bottles.
Published on: 30/01/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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