Interview with Ramesh Poddar

Face2Face
Ramesh Poddar
Ramesh Poddar
Chairman and MD
Siyaram Silk Mills Limited
Siyaram Silk Mills Limited

What are those latest trends, demand and technology that propelling towards the areas of fabric in this competitive scenario?

Fabric is the core product which can be sold or used to convert into garments. Hence the feel, fall and texture of the fabric is extremely important; as it has to be appealing to the end user. The texture of the fabric is the outcome of the yarns used for production as well as the value addition done through processing the fabric into various finishes. Siyaram’s is a market leader in blended suiting pioneered to cater to the ever-changing trends in the fashion world. We used both natural as well as synthetic yarns to manufacture our fabrics. However, now we have ventured into 100 percent natural fabrics like cotton and linen through our recently launched new brands Zenesis, Moretti and Royale Linen. Currently, there is huge demand for natural fabrics.

Research and development (R&D) is a momentous feature in a company. Hence, how do you define, it adds value to the supply chain and productivity?

Going forward, value added products is going to be a large part of our business, through our focused R&D. We are constantly exciting our trade and consumers with new products which the consumers have seen or experienced it in the global markets. But have not been able to get it in Indian markets. We have recently launched Royal Linen collection with Manish Malhotra. The collection is 100 percent pure linen and is one of the finest linen fabrics in the world. Also Moretti is another brand that we have launched which is into premium cotton shirting fabrics. Today consumer is all about individual identity and that reflects in its clothing as well.
Published on: 13/06/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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