Interview with Mr Francisco Lorenzo
Director (marketing & sales), Paper & Forest Products
Sniace SA
Change is inevitable. Change is continuous. Consumers have changed and so has the Industry. Am sure you would take this. You have been in the industry for 75 long years, so, how would you word for the changes you have witnessed in your industry? How has Sniace Group re-engineered itself through this long journey?
World industry and marketing have been changing dramatically during the last years, but every day faster and faster. Many years ago, you received orders and you simply supplied them, but nowadays you need to pursuit the market and advance the changes to succeed. Being focused in the marketplace, controlling the costs, is the way of managing the fiber business right now. Nowadays, with the current economical situation, studying the changes of market share between private labels and leaders due to their position in the mind of final customers, can teach a lot in how quickly you need to react.
Sniace group has made big efforts to update its technology, not only from the environmental point of view, but also in some niche applications that is positioning our products just in the right place.
On what corporate ethics and values do Sniace distinguish itself and its products amongst the cluster of companies?
We have made strong efforts in environmental matters. We probably are the company that has invested more money per Kg of fiber manufactured to have an environmentally friendly process. Our goal was to become one of the more environmentally friendly factories in the world that is producing dissolving pulp and viscose. Although we firmly continue with our schedule updating our technology, I really think that goal has already been achieved.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
Other Interviews
