Retailing is all about creating an experience; it is all about providing a 'feel good factor' to consumers. How far do you agree with this statement?
You seem to face more competition from international brands rather than home grown brands. Are home grown brands finding it hard to stand before international brands in the country?
Now that since you are in the marketing business since years, what do you think is the one mantra for brands to succeed in emerging markets like India?
Now that jeans wear is no longer preferred by a certain age group of people, do you still target only the people in an age group of 15 to 25 years?
What are the Autumn/Winter 2014 trends for denim in India?
Today, when compliance and sustainability is considered a major issue in the industry, how far do you think has the Indian denim industry succeeded in living up to the industry standards?
What do you think of denim as a formal or semi formal wear?
How do you see the demand for branded jeans in the tier - 1 and tier - 2 cities of India?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.