145 years of tradition, a rich experience of over a century in textile arena! In what ways has this accumulated experience helped Terrot to stand unique in today's marketplace?
Not without reason the logo of Terrot is: “Experience makes the Difference”. The survival of Terrot over 145 years is best explained by three key factors: Innovation, Quality and Experience. All three are important when you want to be a successful manufacturer of circular knitting machines. There are indeed very few circular knitting manufacturers in the world today that can unify these three factors. Terrot has been at the forefront of many of the innovations which today make up a modern circular knitting machine. Take for example the striper machine. It was invented by Terrot. When it comes to quality again Terrot is among the manufacturer of high precision and quality machines with a typical lifespan of 25 years. Asian machines have a lifespan of about 5 years. But most important is the quality of the fabric produced by Terrot machines. These are unmatched and give our clients a competitive advantage. The experience factor comes in supporting clients in the ongoing operation of our machines. This is essential for our clients to obtain optimal results. Without this the likelihood is great that the machines are not working at optimal levels. Terrot therefore has excellent technicians available all over the world and always at disposal of our clients.
What is your stance on the current state of global textile machinery industry?
The textile machinery market is moving away from quality. This is fuelled by competitors mainly in Asia who produce cheap machines to manufacture cheap fabrics and garments. Therefore, Terrot concentrates mostly on clients who cater to brand names and by definition have to produce high quality products. Therefore, Terrot´s strategy is to produce a wide range of technically demanding machines and to continue to concentrate on quality and innovation. This is the only way to stay ahead in this very competitive environment. Terrot has no interest to compete in the mass markets. (for example cheap machines from Taiwan and China).
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.