Sports events like IPL are a great platform for brands...
Alok Dubey discusses the sportswear industry and the story of polo t-shirts in India with Mary Christine Joy. Synopsis: U.S. Polo Assn. is one of the most reputed brands for polo t-shirts, and is officially sanctioned by the United States Polo Association (USPA). The brand entered India in 2007 after a licensing agreement with Arvind brands for the design and distribution of branded sportswear and to open its flagship stores in the country. The brand is sold in over 135 countries today through such licensing agreements. Alok Dubey is a sales and marketing professional with over 26 years of experience in the retail and lifestyle brands industry. He joined in 2003, and with his inputs has played a crucial role in the success of this brand in India. He is also responsible for the success of other brands (like Flying Machine) from the Arvind Group in the country. Apart from being the CEO of U.S. Polo Assn., he is the COO of the entire sportswear and denim or youthwear in the whole of the company. Excerpts:
Beneath the brand - US Polo Assn. there is an underlying message of true sportsmanship. Can you explain the message to our readers that your brand propagates?
Brands in India have a good opportunity to market their products in sports events like IPL. Brands can earn a lot of visibility by sponsoring such events. Do you agree? Please elaborate your views.
Do you support the use of natural fibres over synthetic fibres? Why?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.