We remain as dedicated as ever to being more eco-conscious
Founded in October 2021, Fabrica Kraft is a company committed to providing all-natural, organic, hand-made, and sustainable eco-friendly décor items that are not only budget-friendly but beautifully designed. Fabrica Kraft aims to help customers create comfortable spaces that reflect their unique personalities and values. In a conversation with Fibre2Fashion, Neha Khanna, the CEO of the company, tells us how she came up with the idea and how the company has evolved.
How did you come up with the idea of Fabrica Kraft?
As someone who enjoys customising my purchases, such as clothing and cars, I found myself facing a similar desire when redecorating my home towards the end of 2017. Specifically, I wanted to personalise my sofa and window seat cushions. Despite contacting numerous retailers and vendors, none were willing to accommodate my requests due to small quantities or lack of the specific form I required. It seemed that the only options available were standard sizes and forms. Frustrated with this limitation, I began to consider the idea of a one-stop-shop where customised options were readily available. Through extensive research, I discovered Sunbrella Performance Fabric, which offered a vast range of options. This discovery prompted me to study the market and category, ultimately leading to the birth of my idea.
When was the company founded? How has the company evolved ever since?
After spending many years in the workforce, I desired to become an entrepreneur. With the encouragement of my husband, I decided to take a leap of faith and incorporate the company on our anniversary, which falls on October 24.
Although we have made significant progress in terms of our operations, delivery, and the introduction of new sustainable products since our inception, we remain as dedicated as ever to bringing more organic products and being more eco-conscious, just as we have been from the beginning.
Which are your major domestic and international markets?
At present, we solely cater to the US market. We have shipped a few orders to Canada and Australia, but the majority of our orders have been to the US.
How many cushions can be customised at your facility at once?
Every month, we create 500 one-of-a-kind customised cushions.
What is the average order quantity you receive every month?
We receive 150 orders per month.
What are the preferred fabrics, colours, and patterns when it comes to outdoor cushions?
We specialise exclusively in Sunbrella due to its wide range of colours and patterns. Sunbrella canvas navy, canvas slate, canvas ash, canvas natural, and canvas granite are the most preferred choices for outdoor use.
What is the average lead time between placing an order and delivery?
If the fabric is readily available, we can complete the order within 2 weeks. However, if it is not available, it may take up to 4 weeks.
Are customised home textiles the next big thing? Are they as pricey as customised clothing?
I believe so, as everyone has unique taste and style preferences that they want reflected in their home decor. Customisation can be expensive due to various factors such as production costs, raw materials, time, and labour, which may make it as pricey as customised clothing.
What new product categories do you plan to add? What new innovations are you planning to bring in the near future?
We are planning to expand our range of home furnishing products to include curtains, table runners, and several others. Currently, we are collaborating with our designers to develop new sustainable products made from organic cotton, silk, and fabric remnants to achieve zero waste.
Published on: 11/04/2023
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
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