We focus on quality craftsmanship and timeless designs
House of Fett started with a very simple idea at its core, which was to dress the modern Indian women in a unique and contemporary outlook. Since launching its first store in 2017, the brand has been striving to grow leaps and bounds to be available for everyone, everywhere and every time. In an interview with Fibre2Fashion, Co-founder & Creative Director Esha Bhambri talks about sustainability, fashion trends, influencers, and more.
How do you see the role of technology evolving within the fashion industry, and what are some emerging trends or innovations that you find particularly interesting?
I believe technology is revolutionising the fashion industry by enabling digital design and prototyping, promoting sustainable manufacturing practices, and introducing smart fabrics and wearable tech. These advancements improve efficiency, reduce waste, and enhance the overall consumer experience, shaping the future of fashion.
With the growing focus on sustainability and ethical practices, how do you think the fashion industry can effectively address and reduce its environmental impact?
As a fashion brand owner, I am deeply committed to addressing and reducing the environmental impact of the industry. In order to achieve this, I believe it is essential for the entire supply chain to embrace sustainability and ethical practices. From utilising eco-friendly materials to implementing efficient production processes, and promoting recycling and upcycling, there are numerous steps we can take. Additionally, we must prioritise fair labour practices and educate consumers on the importance of conscious consumption. By fostering collaboration among industry stakeholders and leveraging technological advancements, we can pave the way for a more sustainable future in fashion.
How do you navigate the balance between fast fashion and the increasing demand for slow, sustainable fashion? What strategies does your brand employ to meet this challenge?
At my brand, we approach this challenge by focusing on quality craftsmanship and timeless designs that transcend trends. By offering versatile and durable pieces that stand the test of time, we aim to satisfy the desire for sustainable fashion while providing an alternative to the fast fashion culture of disposability.
In an era of social media and influencer marketing, how do you leverage digital platforms to engage with customers and build brand loyalty?
In today’s era of social media and influencer marketing, leveraging digital platforms is crucial for engaging with customers and building brand loyalty. At House of Fett, we utilise social media to connect with our audience by sharing behind-the-scenes content, showcasing our latest collections, and providing styling inspiration. We collaborate with influencers who align with our brand values to create authentic and relatable content that resonates with our target audience. By actively engaging with our followers through comments, direct messages, and interactive campaigns, we foster a sense of community and build lasting relationships, ultimately cultivating brand loyalty in the digital landscape.
How do you stay ahead of ever-changing consumer preferences and trends in the fashion industry? What strategies do you employ to ensure your brand remains relevant and appealing to your target audience?
As a brand owner, staying ahead of ever-changing consumer preferences and trends is essential to remain relevant in the industry. To stay ahead of ever-changing consumer preferences and trends, we employ strategies such as thorough market research, active engagement with our target audience, and a focus on innovation and creativity in our product development process.
What inspired you to start House of Fett and create a dedicated website for your brand?
House of Fett was inspired by my passion for fashion and the desire to create a unique brand that celebrates individuality and self-expression. I wanted to provide a platform where customers can explore a curated selection of fashion-forward pieces that embody style and quality. Creating a dedicated website for the brand allows us to showcase our collections, share our brand story, and provide a seamless shopping experience for our customers. It also enables us to reach a global audience and connect with fashion enthusiasts around the world who resonate with our vision.
Can you tell us about the story behind the name ‘House of Fett’ and its significance to your brand?
The brand derives its name from a German word ‘Fett’, which meaning bold and confident. This name truly encapsulates our brand essence, as we focus on crafting products that embody boldness with a hint of minimalism.
What sets House of Fett apart from other fashion brands in terms of design, style, and overall vision?
What sets us apart from other fashion brands is our unwavering commitment to pushing boundaries and embracing uniqueness. At House of Fett, we aim to instil the soul of the brand in each attire we design, therefore creating differentiation and brand recognition. Our designs combine innovative elements with timeless aesthetics, creating a distinctive style that resonates with individuals seeking self-expression. We celebrate diversity and inclusivity, ensuring our collections cater to a wide range of body types and personal styles. Our overall vision is to empower individuals to embrace their individuality and express themselves through fashion, fostering a sense of confidence and authenticity.
How do you ensure the quality and sustainability of the products offered by House of Fett?
Ensuring the quality and sustainability of our products at House of Fett is of utmost importance. We meticulously select materials that meet strict quality standards and prioritise partnering with suppliers who adhere to sustainable and ethical practices. Our production process is closely monitored to minimise waste and promote responsible manufacturing. Additionally, we engage in continuous product testing and quality control to maintain the highest level of craftsmanship. By integrating sustainable practices throughout our supply chain, we aim to offer our customers fashion that is not only stylish but also eco-conscious and durable.
Could you highlight some of the key fashion trends or influences that are reflected in House of Fett’s collections?
House of Fett’s collections are inspired by a fusion of classic elegance and contemporary influences. We embrace clean lines, sophisticated and drapey silhouettes, and bold yet refined colours. Our designs draw inspiration from art and cultural diversity, resulting in a harmonious blend of modern and timeless elements. We also integrate innovative textures, patterns, and details to create distinctive pieces that make a statement. Whether it is through unique prints, unexpected fabric combinations, or thoughtful embellishments, our collections embody a sense of effortless chicness while staying true to our brand’s vision of celebrating individuality.
How do you select the materials and fabrics used in your products, and what factors do you consider during the sourcing process?
The selection of materials and fabrics at House of Fett is a thoughtful and meticulous process. We prioritise quality, craftsmanship, and sustainability when sourcing our materials. We carefully choose fabrics that are not only luxurious and visually appealing but also eco-friendly and ethically produced. We consider factors such as the environmental impact, durability, and comfort of the fabrics, and strive to work with suppliers who share our commitment to responsible sourcing and production. By selecting materials with care, we ensure that our products embody the highest standards of both style and sustainability.
In what ways does House of Fett prioritise inclusivity and diversity within the fashion industry?
Inclusivity and diversity are core values at House of Fett. We believe that fashion should be a platform for celebrating individuality and embracing diversity. We prioritise offering a wide range of sizes to cater to different body types, ensuring that everyone can find garments that make them feel confident and empowered. Our casting and marketing strategies reflect the diversity of our customer base, showcasing models of different ethnicities and backgrounds. We actively engage with our community, encouraging them to share their unique style and stories, fostering a sense of inclusivity and representation. By championing diversity, we aim to create a fashion industry that embraces and celebrates the beauty of all individuals.
Can you share any upcoming collaborations or special projects that House of Fett has in the pipeline?
House of Fett is thrilled to announce our expansion into footwear and accessories. Building on our brand’s core values of quality, style, and sustainability, we are excited to introduce a new line of footwear and accessories that will complement our existing clothing offerings. By expanding our product range, we aim to provide our customers with a complete and cohesive fashion experience, allowing them to express their individuality from head to toe. Stay tuned for the launch of our footwear and accessories line, as we continue to evolve and grow while offering a diverse range of fashion choices.
How does House of Fett engage with its customers and community? Are there any unique initiatives or events that you organise?
At House of Fett, we engage with our customers through various channels, including social media platforms, where we encourage open dialogue and actively respond to their feedback. We also organise unique initiatives and in store events that foster a sense of community. Additionally, we host online campaigns that encourage our customers to share their personal style, creating a platform for them to be featured and celebrated. By creating meaningful interactions and experiences, we aim to build a loyal and engaged community around our brand.
Looking ahead, what is your vision for the future of House of Fett, both in terms of growth and impact on the fashion industry?
Looking ahead, my vision for the future of House of Fett is to continue our growth as a brand that inspires and empowers individuals through fashion. We aim to expand our presence globally. We aspire to promote inclusivity, diversity, and conscious consumption within the fashion industry. By continuously pushing boundaries, embracing innovation, and fostering positive change, we will continue to strive to make a lasting impact and contribute to a more sustainable and inclusive fashion landscape.
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