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India-headquartered Lulu & Sky is a rapidly escalating brand with the quality of premier fashion collections. It is an e-commerce site featuring big cap of trend pieces for women. Creative director Tina Antoniades talks about expanding its product categories.
What is your brand's mission?
A lot of e-fashion brands have come into the market recently. How does Lulu & Sky ensure that it stands out from a marketing and communications point of view?
Which products are available on the website and what new can be expected?
What percentage of your sales is through brick and mortar and what through e-marketplace?
What are the major trends dominating the clothing and accessory line for women?
How has your growth story been?
What is the return rate at Lulu & Sky? What percentage of the returned product is resold?
Which are your best selling products?
Discounts are largely to be blamed for cutting into a company's revenues, but the consumer has dug its teeth into it. Do you think a non-discount policy will ever work? What is your take on this whole debate?
Are Indian consumers into online shopping just because of discounts? How many sales and discounts do you offer every year?
Where do you source your products from?
What are the top eight qualities that a vendor must possess to be a Lulu & Sky supplier?
On what basis do you work - is it on consignment or any other?
What makes women entrepreneurs different in a very competitive business world largely dominated by men?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.