There is more demand for low-priced shirts in international markets
Sushila International, a well established textile organisation established for more than 30 years, is a fast growing company engaged in adopting latest trends and working with many countries, with its wide range of innovative designs. Being committed to quality, the company creates designs, manufactures and markets a range of shirting with specialisation in jacquards for international and domestic markets. Urmil Arya, director of Sushila International, talks to Fibre2Fashion about expectations from the National Textiles Policy.
GST in India and factors like Trump and Brexit outside. How have these affected the business? What steps have you taken to counter them?
What are your expectations and suggestions for the National Textiles Policy (NTP)?
How is the RMG market faring worldwide and in India? Which are the issues that are to be worked upon for better performance in the sector?
By what percentage has the demand for shirts dipped or risen, both in the domestic and international market?
How different is the requirement when you cater to both these markets - domestic and export?
Does your design team provide the inputs or do the clients give you a design to work on?
How does the design process work with your exporters?
Tell us about the state-of-the-art machinery that you are using. What is the latest technological trend?
Which are your major markets abroad and in India?
Do you use online and e-commerce for B2C segments to sell menswear?
What kind of sourcing challenges do you face?
How has the demand been from clients over the last couple of years?
How sustainable are your manufacturing units? What steps are you taking to reduce the consumption of water during the various stages of manufacturing?
What can be called as a major achievement by your company in the year 2016-17?
What are your growth expectations from the company for the next two fiscals?
What percentage of revenue is invested in R&D?
What new is in the pipeline?
What new can be expected, be in terms of treatment, design or finishing?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.