IMPRESSIONS from a Cross-section

Sector Pulse
Mr Utsav  Pandwar
Mr Utsav Pandwar
Finance Controller
Aarvee Denims & Exports Ltd.

Company Details

Business Area:
Manufacturing Denim fabrics
Approx Rs 480 Crore (2010-11)
Export Capabilities:
60 Mn Mtr Presently (In process to grow 84 Mn Mtr)
Central and South America, Bangladesh


Being eminent player of Indian denim, how do you observe its market potential, trends and lacunae?

Demand of denim is increasing in domestic as well as international market. Now, the denim is known as fashion fabric, and its consumption is increasing day by day. In present scenario we cannot predict the growth rate in domestic market as the demand is more than supply. In International market also the demand is boosted as China is withdrawing because of their own multiple reasons, and Pakistan is also not in a good shape.  Besides, other Asian countries are not having cotton, so this is the best opportunity for Indian denim manufacturer. The global cotton prices including those in India are rising drastically. Still, India is well placed and this is the best opportunity for India to fill the vacuum created by China and other countries.

Looking into the latest fashion and various new inventions in denim, the denim is first choice among the other cloth at present and will continue to be customer’s choice in near future also. Now, denim is available blended with lycra, polyester etc.. Two way stretch denim, denim with special coatings, rubberized and washing effects continue to be in trend and thereon, in good demand.

The major concerns for the denim industry in current period is rising cotton prices, and increased manpower cost. However the industry is able to pass on the substantial part of cost increase on its customer but still it remains little worry for the industry.



Published on: 26/04/2011

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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