Being eminent player of Indian denim, how do you observe its market potential, trends and lacunae?
Demand of denim is increasing in
domestic as well as international market. Now, the denim is known as fashion
fabric, and its consumption is increasing day by day. In present scenario we
cannot predict the growth rate in domestic market as the demand is more than
supply. In International market also the demand is boosted as China is withdrawing because of their own
multiple reasons, and Pakistan
is also not in a good shape. Besides, other Asian countries are not having cotton, so
this is the best opportunity for Indian denim manufacturer. The global cotton
prices including those in India are
rising drastically. Still, India
is well placed and this is the best opportunity for India
to fill the vacuum created by China
and other countries.
Looking into the latest fashion
and various new inventions in denim, the denim is first choice among the other cloth
at present and will continue to be customer’s choice in near future also. Now, denim
is available blended with lycra, polyester etc.. Two way stretch denim, denim with
special coatings, rubberized and washing effects continue to be in trend and thereon, in
The major concerns for the denim industry in current period is rising cotton prices, and increased manpower cost. However the industry is able to pass on the substantial part of cost increase on its customer but still it remains little worry for the industry.
Published on: 26/04/2011
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.