IMPRESSIONS from a Cross-section

Mr. Bidyut Nath
Mr. Bidyut Nath
Manager (Advt. & Corp. Comm.)
Dollar Ind. Ltd.

Company Details

Business Area:
Hosiery & Undergarments
Rupees 400 Cr.
South Asian Countries, Middle East, Arab, Iraq, Iran.


Undergarments are the most important part of clothing. Do you think Indian consumers go with this ethos while picking a premium brand?

India being a tropical country, undergarments has always been an integral part of clothing for all sections of society. Yes, it is observed from a few years that premium brands are slowly spreading to have larger market share into this majorly unorganized industry. Due to heavy spend on advertisements; premium brands are being able to capture consumers’ mindset. But branded hosiery in India still consists of Rupees 2500 Cr market from a universe of Rupees 10,000 Cr.

Indian consumers are naturally very price oriented, simply said the best deal would mean a quality product with a budget price. Hence, consumer traits are driven by price factor following by quality and brand pull.


Published on: 03/05/2011

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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