Interview with Bhumika and Shyamal Shodhan

Sector Pulse
Bhumika and Shyamal Shodhan
Bhumika and Shyamal Shodhan
Fashion Designers
Shyamal and Bhumika

‘The Indian elite are used to the luxury of bespoke like no other’


Company Details

Business Area:
Newyork & New Jersey , London , Los Angeles ,Mumbai , Ahmedabad , Chennai , Bangalore.
Clientele:
Global clientele with South Asian roots , Wedding couture fashion.

 

How is the market for bespoke and designer clothing in India ? How is the competition in the market?

The Indian elite are used to the luxury of bespoke like no other and highly skilled craftsmen and designers are available to convert a dream into an outfit. In the western world its difficult to have such easy access to master craftsmen and couture. More institutes are creating a whole fashion infrastructure of teams which is helping established fashion designers to take their creativity to a new level. Each designer has his own niche and the only thing they have to compete against is themselves to create better collections with every new season.

Our autumn winter 2014 collection is inspired by a time period spanning from the Bell Epoque to the mid eighties. Divided into five different color stories and being inspired by French imperialism you will see sweeping long jackets, court coats with interesting embellishments, exaggerated pleats , bias cut silk sheath , opulent silk and gold thread embroidery, beautiful silk embroidered velvet corsets with flouncy net skirts, our signature style that masterfully blends new age silhouettes with classic colours and crafts, the delicate gold hand embroidery giving a baroque feel . Rich shades of red , champagne gold, blue , green , grey a marked twist from their earlier collections.

East meets West is the new “in thing”. A lot of gowns, maxis, corsets, flared skirts have found place in a bride’s trousseau.  Experimenting with period European styles very much in fashion. Men have started experimenting with layering. Short jackets, bandhgalas, waist coats, open sports jackets from natural wild rich textured silks will be prominent this season. Celebrity associations are not directly related to profits. But celebrity associations definitely bring a lot of attention to the brand.

-Manushi Gandhi

 


Published on: 14/08/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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