IMPRESSIONS from a Cross-section


In view of the International Women's Day, please share your views about gender equality and women employment

There's lot more potential in women than what we are witnessing today
The theme for International Women's Day (March 8) 2020 is "I am Generation Equality: Realizing Women's Rights."  Fibre2Fashion spoke to few women achievers about the march towards gender parity.

Women in today's generation are definitely being given a much better opportunity to showcase their talent. The rate at which India is developing has opened so many doors where women stand equal to men. The industrial sector is also focusing on employing women because of their natural talent (skills) that they bring in. As far as Dollar is considered, we have always given women an equal opportunity to participate, be it in a managerial position or the labour workforce. The smiles of satisfaction that you get to see on their faces at the end of the day are something that one shouldn't miss. We at Dollar intend to run one of our factories fully by women and we have achieved 80 per cent of that. In short, we believe that women shouldn't have to fight for their rights, it should be naturally available to them.

The year 2020 is an important and unmissable opportunity to organise global action to achieve gender equality and human rights of all women and girls. This year is an important year for the advancement of gender equality worldwide.

To build a generation of equality, women must be women's best friends and keep supporting each other. If we are to see a change in society, it has to start with us. Hence my motto in life and for Twirl.store is #BeTheChangeYouWantToSee. As an entrepreneur and business head, my focus is totally on women empowerment. Hence Twirl.store is an all-girls team where every role from manufacturing to sales to operations is being handled by ladies of diverse backgrounds. They are all motivated women who not only want to be independent, but also break the stereotypes in society.

I think there's a lot more potential in women than what we are witnessing today. I strongly feel there should be one female co-founder in the company because she brings in creativity and balance with the utmost compassion. Women also have an edge over men to demonstrate higher emotional quotient which is an important factor when it comes to leadership success. Women need to break the shackles of gender disparity and trust themselves. A paradigm shift is needed, and the orientation should be such that they can embark on their entrepreneurial journey. One can succeed only by pressing forward and being true to one's own self. Women need to shift from thinking "I'm not ready to do that" to thinking "I want to do that, and I'll learn by doing it."

Generation equality begins with acceptance thereby accelerating gender equality actions for an equal future. The theme this year is truly visionary with an aim to bring in the much-needed change as a collective. Harnessing the mammoth potential across diverse cultures, ethnicity, age and generations will drive actions towards a better gender equal world.

The social impact that can happen, should women be provided with equal rights, is very high. Women not only have a strong sense of doing business, but they also care to share their knowledge and grow together.

The Caring Cotton always tries to work as much as possible with a supply chain where at least 50 per cent of women are employed and paid same wages as men. We had envisioned a programme in which women would be trained to become masters in a skill set of their choosing, that would allow them to become independent or continue progressing with us. 

Generation equality is not about proving that women are above men, it simply stands for the fact that both men and women with all their perfections and imperfections stand equal to each other in every sphere of life, be it at home or at the office. The whole idea of Opancho is directed towards women; it strives to break stereotypes associated not just with women footwear but also how women are perceived in the corporate space. Although there has been a major paradigm shift for women in the working sector, we have come a long way in establishing our own niche and identity, and there's still a long way to go. Brands who are built with the aim to break the glass ceiling not only encourage the women around whom the product or service is centered but it also encourages other women to step out of their "assumed" roles and do something they always dreamt of doing but were too afraid to! If nothing else, it makes the fashion industry more inclined and inclusive to the needs of women which are otherwise ignored or not given much importance too. It lends a nudge and confidence from the end of the fashion industry and it makes me proud and so happy to be playing a small role in that push.

It is a strong initiative taken by the UN to bring together people of every gender, age, ethnicity, race, religion, and country to march towards an equal world which is above gender roles, age, job roles, etc.  However, equality is not a concept but something we all should strive to achieve. Being an entrepreneur, I treat everyone with equal respect and offer them equal opportunities to learn and grow irrespective of their gender. I have a huge team of women professionals who motivate me to push beyond the boundaries and guide me in the areas where I get stuck. I admire every woman in my organisation and it's my privilege to learn new and exciting things from them.

For a nation to grow, it is important to empower women. I am proud of the fact that India is blessed with women pioneers across verticals who are not only contributing to nation building but are also a great source of motivation and encouragement to the coming generation. 

I, at Indi Collage, ensure flexible and diverse roles for my female employees. By pushing them to take senior positions I try building leadership qualities in them and hence promoting the culture of gender equality in terms of the pay scale and gender ratio. Moreover, we have a proper sexual harassment cell in place in order to avoid any sort of harassment followed by adequate maternity leave and creche type set up in our organisation.

Women are everywhere these days; you name a profession and you'll find women right there making a way of themselves to rise above all. Well, the fashion industry doesn't only limit itself to fashion designers, and we have fashion photographers, accessory designers, make-up artists, models, fashion journalists and so on. They are all a part of the fashion industry and we find women in each of these fields. With equal rights, women have created a base for themselves where they are secure personally, professionally as well as financially, and wish to see this blooming in the coming years.

Published on: 06/03/2020

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

F2F NewsLetter

Subscribe today and get the latest information on Textiles, Fashion, Apparel.

 Fibre2Fashion Monthly Newsletter
 Upcoming Trade fairs & Events Monthly
 F2F Weekly Insights
 Technical Textiles eNews Weekly