Value of 'Made in India' should get more importance
The Covid crisis has led to shortage of raw materials and forced many weavers to choose alternative means of profession. Experts from the fashion industry discuss their steps on how to help the handloom sector tide over the crisis going forward.
2020 would be all about just surviving and staying alive. Any business which is able to do this and just lie low to tide over this current condition would have automatically made profits. The strategy now is to be diligent enough to understand that this is the new "normal" and one should take it as a pause to reset and re-invent and re-imagine where the foundations of our business lie.
The roadmap is to show and tell the power of "Walking Hand in Hand" to get out of the crisis even stronger than before. My "Artisan First" ideology is my strategy. I see this taking a new direction, new alliances, new innovations, new creative and artisanal collaborations across borders. People today desire human connections more than ever. I wish handloom and hand-crafted products are always on top of the list in our consumption basket.
The fashion narrative is about how the coronavirus situation has taught us to be responsible, about how something you buy needs to help the poor. So, if people choose to buy ethically, then we can see handloom being able to support the fashion industry.
Published on: 17/07/2020
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.