IMPRESSIONS from a Cross-section

Topic

What has been the impact of Covid-19 on sales, staff cutdown etc?

Launched first collection at onset of Covid
Fibre2fashion spoke to some international apparel brands having presence in India to know how their businesses were impacted with the ongoing Covid-19 pandemic.


There were sales drop but we still recovered and monthly sales are almost at pre-Covid levels now. There was no staff cut down.

We faced 40-50 per cent degrowth. There was no staff cutdown.

The brand launched its first collection at the onset of Covid, hence it is growing slowly and steadily in the market.

The ongoing Covid-19 pandemic has impacted everything from individual life to businesses. While the Covid-19 outbreak is responsible for this downturn in the traditional way of marketing or selling to be precise, Seraphine turned to usage of online content, social media, and the likes.

This article was first published in the February 2021 edition of the print magazine.

Published on: 19/02/2021

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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