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Job in Maxwell Industries Limited for Assistant Manager (Brand)

Assistant Manager (Brand)
Posted On :11-Aug-2016   

 
Maxwell Industries Limited
  Job Location : Mumbai (India)
  Experience : 7-9 Years
Salary : 600000-800000 INR P. A

Job Description

Decide brand graphics for all brand communication
Develop packaging for all products
Media Planning, execution and evaluation for a campaign
Plan, implement and monitor all ATL (TV, Print & Outdoors) activities
Develop and implement standardized promotional aids (In shop Branding)
Develop unique POS (BTL) options for improving brand visibility
Work with advertising, digital agency and media agencies for concept execution
Product shoots for campaign execution on yearly basis
Monitor product-wise performance for achievement of respective objectives
including periodic guidance and support to the sales personnel in resolving problems
Conceptualize and execute sales promotion activities
Assist top management in formulating yearly marketing budget and strategy (including Media and Promotion Planning)
Handling and coordinating for launch events, dealer meets, trade promotion plans
Periodic analyses of sales and conducting retail audits / sales visits pertaining to brand
Cross functional co-ordination with finance, legal, manufacturing as well as supply chain teams within the organization
Identify new product / variant opportunities
Define product parameters. Monitor new product performance
Research , Evaluating properties & PR

Key Skill

  • Brand Management,Planning,Brand Marketing,Branding

Eligibility Criteria

  • Graduate or Post graduate with relevant experience of 7 to 9 years

Informations:

  • Salary : 600000-800000 INR ( Per Annum )
  • Category : Marketing & Sales
  • Subcategory : Brand Development Manager
  • Gender Prefrence : Any
  • Position : 1
  • Role Assistant Manager Brand

Company Profile

Maxwell Industries Limited

The innerwear Industry has come a long-way, thanks to Maxwell Industries Limited (A VIP Group of Company). VIP has created brands that have made marketing history. Maxwell Industries Limited is one of the worlds largest innerwear manufacturer and marketers commanding an impressive annual growth rate. It has to its credit six regional offices, three production bases, state of the art technology right from developing cotton to making garments.

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