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Job in Siyaram Silk Mills Limited for Brands & Advertisement

Brands & Advertisement
Posted On :02-Nov-2018   

Siyaram Silk Mills Limited
  Job Location : Mumbai (India)
  Experience : 10-16 Years
Salary : Undisclosed

Job Description

Planning of the annual marketing plan and budgets Developing and completing projects supporting the broader short / long term marketing strategy & integrating it with the communication strategy.
Analyse consumer trends and information, incorporating the learnings in building robust marketing plans.
Plan the marketing budget and the allocation of the same to support the annual marketing calendar.
Spearheading the annual brand campaign Driving consumer understanding and insights that defines our prime prospects needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
Develop the annual brand campaign for the communication plan.
Decide on the adaptation of the campaign across various channels.
Decide on the adaptation across various mediums of communication.
Create a mechanism for taking 360 degree feedback evaluating content and execution of communication strategy.
Media Planning & Buying Managing media planning and buying in tune with overall marketing plan.
Monitor execution of media plans.
Monitor the feedback for media planning and success.
Agency management
Manage brand partners and communication agencies, and all aspects of their projects.
Market intelligence & reporting Analyse and periodical reviews of the brand, competition, category, customer and consumer.
Analyse trends to enhance the brands equity and marketplace performance.
Team management and cross functional projects Work with channel marketing and sales to identify programs to generate incremental sales and/or profitability.
Work collaboratively with design teams to execute packaging designs consistent with the brand and trade requirements.
Brand visibility maximisation Ensure maximization of brand presence with usage of online and offline opportunities.
Managing the design and implementation of effective In-store and Out-of store P.O.S
Spearheading the social media activities Launch the social media activities to create positive online presence.
Appoint a suitable agency to manage the social media mandate for our brands.
To plan the regular social media activities and ensure high number of fans and responses.

Key Skill

  • Market Research,Marketing,Advertising,Public Relations,Product Knowledge

Eligibility Criteria

  • UG: Any Graduate - Any Specialization


  • Salary : Undisclosed
  • Category : Marketing & Sales
  • Subcategory : Brand Development Manager
  • Gender Prefrence : Any
  • Position : 1
  • Role Brands & Advertisement

Company Profile

Siyaram Silk Mills Limited

We are one of the largest manufacturers of blended Suiting & Shirting (30 lakh Mt.p.m) with annual Turnover of Rs.325Cr.Part of Rs.1000 Cr.Siyaram poddar Group.We have world class manufacturing facilities at Silvasa,Tarapur near Mumbai with our HO at Mumbai.We are providing India with world class fashion fabrics.We are looking for an enthusiastic team of professionals with fresh ideas for our Garment division having reknown brands like J.HAMPSTEAD, OXEMBERG & MSD.

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+91-99099 91595