Quality Council of India partners with KVIC to promote khadi products

Under the agreement, the QCI will engage in various activities to improve the quality, productivity, and marketability of Khadi and Village Industries products, both domestically and internationally. This collaboration is a strategic move to elevate khadi as a symbol of quality and innovation worldwide, aligning with the Prime Minister's vision of creating ‘World Class Khadi Products’, the ministry of micro, small and medium enterprises said in a press release.

Manoj Kumar, chairman of KVIC, expressed his enthusiasm about the partnership, stating that it marks a significant milestone in khadi's journey towards becoming a global identity of a developed India. He emphasised that the collaboration would modernize the khadi sector, enhance artisan skills, and create a new global identity for khadi products.

On the other hand, Jaxay Shah, president of QCI, highlighted the cultural and historical significance of khadi, describing it as not just an industry but a symbol of India's cultural heritage and sustainable practices. He expressed confidence that this partnership will pave the way for greater global recognition and development of the khadi industry.

Fibre2Fashion News Desk (KD)