US' Nike announces senior leadership shifts to support CDA

10 Mar '23

1 min read

Pic: Nike

Nike Inc, a leading designer, marketer, and distributor of authentic athletic footwear and apparel, has announced senior leadership changes in support of its Consumer Direct Acceleration (CDA). CDA is a digitally empowered phase of the United States-based company’s strategy to unlock long-term growth and profitability, first announced in 2020.

Amy Montagne, currently VP/GM, APLA will transition to lead the women’s business as VP/GM Women’s. Cathy Sparks, currently VP, Nike Direct, EMEA, will transition to lead the APLA geography as VP/GM, APLA. Whitney Malkiel, currently VP/GM Women’s, has decided to leave Nike, the company said in a press release.

“These changes will further build on our strengths and underscore our commitment to accelerate our women’s business, invest in our geographies, and further grow our top talent. We remain committed to transforming Nike faster to define the marketplace of the future and unlock the next phase of growth through CDA,” said Heidi O’Neill, president of Consumer and Marketplace.

“Whitney played a significant role in leading our women’s business over the last three years and in her more than 20 years at Nike. We thank her for her contributions and leadership to the company,” said O’Neill.

These changes are effective as of March 13.

Fibre2Fashion News Desk (RR)

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