Canadian brand Lululemon Athletica enters footwear category

The brand will launch its men’s footwear collection in 2023, it said in a media release.

Lululemon Blissfeel is a running shoe engineered with an upper that supports movement and an energy-filled underfoot foam cushioning technology. It will come in 10 colours. Lululemon Chargefeel is a cross-training shoe designed for gym training and short runs with a dual density midsole for energy dampening and return, and an upper that provides midfoot lock down.

Restfeel is an elevated slide for post-workout, leveraging the same design philosophy that drives Lululemon’s performance shoes. The company’s Strongfeel style is a training shoe designed for multi-directional movement that features a low profile, supportive midsole with a multi-directional outsole and an upper that locks the foot in place.

“We intentionally started with women first because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,” said Sun Choe, Lululemon’s chief product officer. “That didn’t sit well with us. Innovating for women is in Lululemon’s DNA—now we’re bringing that same expertise to footwear, and women were part of this journey every step of the way.”

Fibre2Fashion News Desk (KD)