Nandan Exim's new denim brand soon to go international

02 Dec '05

2 min read

A part of the Rs 600-crore Chiripal Group, Nandan Exim Limited is going to launch its brand in finished product of denim.

With a stitching unit in Ahmedabad, Nandan Exim Limited will start its denim brand in international and domestic market by investing Rs 320 crore, informed Ved Prakash Chiripal, chairman of Chiripal Group of companies.

Ved Prakash kept mum over the name of the brand, which would be under the umbrella of Chiripal Group.

At present, company's production capacity is 10 million metres per month, by January it is going to be expanded by 20 million and from April 30 million metres per month, said Chiripal.

The company has already received order from local and international market. Denim will be exported around 50 percent of total after a few months once production accelerates, said Chiripal.

Company has already installed 200 stitching machines and soon will employ designers. Once the trial phase is over, its brand will reach the showrooms of all major cities in the country, said Chiripal.

Rs 150-crore company Nandan Exim will cross Rs 400 crore mark by the next fiscal.

As cotton crop is bountiful this year, Ahmedabad would be a hub for denim as well as wider width bed sheets across the world, said Chiripal.

Once the company achieves 40-million mark in production per month, market share would be about 10 percent in denim finished products. At present, company is striving for success in denim within a few months, said Chiripal.

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