US' Reebok announces the return of its BB 4000 II basketball sneakers

In 1986, following the company’s successes in tennis and aerobics, Reebok introduced their ‘BB’ footwear series, which - through the ‘80s and ‘90s – put forth some of the market’s most disruptive court sneakers, top-tier athlete partnerships, and irreverent ads that injected new energy into basketball culture and helped bridge the gap between hardwood and concrete. In 1989, Reebok ‘BB’ released the BB 4000 II, an evolution of its low-cut BB 4000, one of the brand’s first basketball sneakers to crossover from court to street.

Carrying forward the model from 1989 with subtle value adds, the new BB 4000 II offers a highly wearable silhouette and premium construction at an accessible price point, fitting for any wardrobe or lifestyle. Key design elements include premium leather overlays across the upper, Reebok side-stripe and cross-check branding, a unique split Union Jack tongue logo nodding 80’s brand heritage, an EVA rubber midsole, and a durable outsole featuring classic basketball tooling, the company said in a  press release.

With additional designs and collaborations slated to launch through FW22 and 2023, intro colourways pay homage to ‘80s and ‘90s street culture, the golden age of basketball, and iconic Reebok ‘BB’ moments.  White/green (H03495) represents ‘BB’ during Boston’s ‘86 playoff run, and the brand’s US headquarters. White/grey/red (HQ3582) focuses back to ‘90 and Reebok’s Pump Twilight Zone. Black/white/orange (H03496) focuses on Pump Omni Zone and Dee Brown’s historic ‘no look’ dunk.

“Not many brands can genuinely play in both sport and lifestyle like Reebok. At Reebok, style is classic – it’s synonymous with heritage and authenticity. With the revival of BB 4000 II, we’re excited to bring to market a shoe that embodies who we are, balancing performance roots with vintage style, while evolving our rich basketball archive for today’s consumer,” Reebok, CEO Todd Krinsky, said.

Fibre2Fashion News Desk (GK)