American golfer Tiger Woods & athleticwear brand Nike end partnership

23 Jan '24

2 min read

Tiger Woods. Pic: Tiger Woods / X (formerly Twitter)

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Tiger Woods and Nike have ended their 27-year partnership.
The renowned golfer has been with Nike since turning professional at 20, signing his first contract in 1996.
Their relationship included a significant ten-year agreement in 2013.
Woods' future endorsement plans are unclear, but he hinted at new ventures, suggesting "another chapter" in his career.

Renowned American professional golfer Tiger Woods and sports apparel giant Nike have concluded their 27-year partnership, a relationship that began when Woods turned professional at 20. The end of this long-standing association was confirmed by Nike and the golfer on social media earlier this month.

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever,” said Woods on X (formerly known as Twitter).

“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful,” Nike said in an Instagram Post.

Woods has been closely associated with Nike since signing his first contract in 1996, a deal then worth $40 million over five years. His relationship with Nike remained strong over the years, highlighted by a significant ten-year agreement in 2013.

While details about Woods' future endorsement plans remain unclear, he hinted at upcoming ventures, stating on X that “there will certainly be another chapter” in his career.

Fibre2Fashion News Desk (DP)

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