Bestseller's Object partners with Sweden's OnceMore for sustainability

In the Spring collection from OBJECT launching this April, two styles in the form of knitted tops have been made in a collaboration with OnceMore. Each piece is a blend of at least 20% recycled textile combined with renewable wood cellulose.

"We are thrilled to collaborate with OnceMore to integrate their technology into our garments. This isn’t just about making fashion; it’s about making a difference,” says Charlotte Neergaard Madsen, Sustainability and Sourcing Responsible at Object. 

“Each item we design carries the legacy of our brand – to create what endures and to do so with care. Our partnership with OnceMore enables us to take a significant leap towards the future we envision for fashion.”

A valuable collaboration

OnceMore is a part of Södra, Sweden’s largest forest owners’ association with a deep-rooted belief in community and sustainability. Apparently, a great match to OBJECT’s passion for longevity in the pieces the brand creates.

“With OnceMore, we’re transforming textile waste into valuable materials, marking a step towards more thoughtful resource use. Our work with OBJECT highlights the potential of collaboration in moving towards more mindful approaches in the textile industry," says Angeline Elfström, Business Development Manager OnceMore at Södra

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)