Germany's Adidas & Yohji Yamamoto unveil new Y-3 atelier collection

14 Mar '24

2 min read

Pic: Adidas

Insights

Y-3 Atelier's latest collection seamlessly marries Yamamoto's avant-garde flair with adidas' athletic legacy.
Fashioned from waterproof 3-layer GORE-TEX, it reinterprets Yamamoto's iconic pieces, flap pockets, and reflective logos.
Thue Norgaard's dynamic stills breathe life into the collection, encapsulating its masterful craftsmanship and innovative spirit.

adidas and Yohji Yamamoto return to present their second Y-3 Atelier collection, which boldly expresses the label’s DNA by fusing craftsmanship of Yohji Yamamoto and innovation of adidas.

Conceptualized as the most crystalised execution of Y-3’s vision, the exclusive Y-3 Atelier apparel and footwear line is an elevated craft-focused offering that advances an approach to production drivpinen by skill and undeterred dedication.

For its second collection, Y-3 Atelier introduces a suite of elegantly tailored pieces which blend adidas’ performance heritage with Yohji Yamamoto’s avant-garde design vision. The collection takes original Yohji Yamamoto and Yohji Yamamoto POUR HOMME designs that are from the runway show and recreates them in fully seam sealed waterproof 3-layer GORE-TEX material constructions, while maintaining the signature silhouette of the original designs. Featuring extended seams and flap pockets, the selection of monochromatic black vests, coats, parkas, blousons, jackets, and blazers comes replete with reflective logos – reframing the signature Yohji Yamamoto aesthetic for an entirely new context.

Accompanying the launch of the collection is a series of still images captured by photographer Thue Norgaard which convey the inherent dynamism of each piece.

Launching on March 15th, the latest Y-3 Atelier collection is available through select Yohji Yamamoto & Yohji Yamamoto POUR HOMME stores, WILDSIDE Yohji Yamamoto online & store, via a curated selection of global retailers and in Y-3 stores.