Germany's Puma & Staple unveil lunar new year collection

30 Jan '24

1 min read

Pic: Puma

Insights

The PUMA x STAPLE collaboration celebrates the 2024 Year of the Dragon and Lunar New Year.
It features STAPLE's iconic "S" dragon logo and a black, gray, and pink color scheme, incorporating Lunar New Year-inspired graphics.
The campaign showcases the collaboration with New York's Chinese Freemasons Athletic Club which promotes traditional Chinese heritage.

The newest collaboration from PUMA x STAPLE celebrates the Lunar New Year and the Year of the Dragon, 2024.

This collection brings together a classic element from the STAPLE archives, the brand’s original “S” dragon logo, plus the signature black, gray and pink color palette, with traditional graphics inspired by the craft and traditions of the Lunar New Year.

To showcase the collection, STAPLE and PUMA partnered with The New York Chinese Freemasons Athletic Club (CFMAC) - the oldest Chinese lion dance club in New York City - as the special guest talent for the collaboration’s campaign imagery. Founded in 1956, CFMAC provides youth with opportunities to learn and celebrate traditional Chinese heritage through the culture of lion dance, martial arts and athletics - cultivating teamwork and instilling leadership in each member.

The collection includes apparel and sneakers ranging from $45 - $130. All items will be available for purchase on January 30th on staplepigeon.com and February 1st on PUMA.com.