Home / Knowledge / News / Announcement / Indian fashion market may touch $102 bn by 2022: Report

Indian fashion market may touch $102 bn by 2022: Report

Aug '18
Courtesy: KPMG
Courtesy: KPMG
India has emerged as one of the world’s fastest-growing fashion markets over the past few years. It is projected to grow at 15 per cent CAGR till 2022 and become a $102 billion market for apparel, as per a recent report. Mobile platforms are expected to influence more than two-thirds of both apparel and fashion accessories purchases by 2022.

The growing penetration of the internet, social media and e-commerce is now providing the consumers in tier 2 and below cities increased access to brands and products, says the ‘Eliminating Friction in Fashion Path to Purchase’ report by Facebook, KPMG and Nielsen. New operating models such as omnichannel and assisted e-commerce could further fuel growth and adoption of online commerce.

The report aims to understand the reasons that lead to dropouts in the path to purchase of apparel and fashion accessories, referred to as ‘friction’, which may lead to potential loss of revenue for the brands. With reduced attention span, increased connectivity and acceptance of new technology, consumers are demanding everything with limited effort at a click of a button and any change in the expectation can cause them to abandon the purchase journey.

The research indicates that in the apparel category, 19 per cent of consumers drop out due to friction, and more than two-thirds of this friction is caused by the media. Facebook is expected to influence more than half of mobile-influenced purchases for both apparel and fashion accessories by 2022.

Additionally, mobile-enabled purchase journeys of apparel are 14 per cent shorter than offline journeys, while that of fashion accessories are 25 per cent shorter than offline, notes the report. Mobile could help apparel brands to tap into potential sales opportunity of nearly $5 billion by reducing media friction.

A random listing study was conducted by Nielsen India on 3,000 respondents to understand the path to purchase and friction at different stages of the purchase journey, and the proportion of the population that falls at each stage of the journey. A further deep-dive study was also conducted among 1,025 respondents in the fashion category across varied demographic and socio-economic groups. KPMG in India also interacted with industry experts to obtain their perspective on the possible solutions to eliminate friction and improve conversion rates. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Businesswire/PrimaLoft

Textiles | On 18th Nov 2018

PrimaLoft unveils PrimaLoft Bio Performance Fabric

PrimaLoft, a leader in advanced material technology, has unveiled...

Higher sales and earnings at Macy's in Q3FY18

Fashion | On 18th Nov 2018

Higher sales and earnings at Macy's in Q3FY18

Higher sales and earnings were recorded at Macy’s, one of the premier ...

Courtesy: Amazon

Apparel/Garments | On 18th Nov 2018

Amazon's new headquarters in New York City, Arlington

Amazon is setting up two new headquarters, one in New York City and...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...



<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search