Home / Knowledge / News / Announcement / Mango extends e-commerce adaptation to Middle East
Mango extends e-commerce adaptation to Middle East
19
May '17
Courtesy: Mango
Courtesy: Mango
Mango has extended the adaptation of its website to Bahrain, Lebanon and Oman. The extension is following the successful launch of e-commerce expansion in Saudi Arabia, Qatar, Egypt, United Arab Emirates, Jordan and Kuwait in January 2017. Since Mango's arrival in 1996, the brand has continued to expand in the region, and now has more than 250 stores.

This e-commerce extension project consists not only of translation into the local language, but also the introduction of unique features taking into account the shopping habits of customers. An example of this is store credit, a new payment method which simplifies the returns procedures for customers who opt for the payment on delivery method, thus avoiding bank transfer procedures. It has also introduced improvements to the mobile app, resulting in over 70 per cent of users in these countries benefiting from the improved performance they offer.

The apparel brand also launched a new collection for Ramadan. With a design department exclusively dedicated to adapting the firm’s collections to the customs and tastes of specific countries, Mango has managed to become a leading brand for its customers, offering them fashionable garments adapted to the traditions of the country. (RR)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search