Swedish brand H&M launches organic cotton beachwear for summer

Channelling a holiday mood, the H&M Studio mini summer capsule combines a feeling of wanderlust with an emphasis on precious craft. The hero piece is a pale sunset-hued strappy maxi dress with floral appliqué detailing creating a tactile yet delicate effect. Similarly relaxed in silhouette is the black halter-neck maxi dress, with its flared skirt and spaghetti strap ties making a subtly dramatic statement. Two kaftan styles add options for the beach, with a short black-and-white printed style in a summery starfish pattern and a longer tiered white sheer dress. Then there’s the co-ordinating bralette and flared skirt, embroidered with abstract appliqué swirls in a sunset shade of apricot.   

Each piece has been made using Regenerative Organic Certified cotton. Regenerative Organic Certified cotton is cotton grown without the use of artificial pesticides or fertilisers and contains no genetically modified organisms (GMOs). Regenerative Organic Certified farming focuses on animal welfare, restoring soil and the lives of farmers.

“With this capsule we wanted to create an edit of throw-on-and-go holiday looks that can take you from the beach to drinks on the terrace to dinner al fresco. Versatility and durability are key concerns for our design team, and they were determined to create the ultimate summer dress our customers will be reaching for year after year, in a high-quality cotton that conforms to Regenerative Organic Certified standards,” says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)