US' Columbia appoints Christiana Smith Shi to board of directors

Shi is the principal at Lovejoy Advisors, an advisory services firm focused on digitally transforming consumer and retail businesses, which she founded in 2016. Previously, she served as president, direct-to-consumer at Nike from 2013 until 2016 after serving in various roles beginning in 2010, Columbia said in a press release.

Shi serves on the board of directors, governance and people committee and compensation committee of Mondelez. Shi also serves on the board of directors, compensation and human capital committee and risk committee of United Parcel Service.

“We are thrilled to have Shi join our board of directors. Her deep direct-to-consumer experience will be a tremendous asset to our board as we look to grow that portion of our business,” chairman, president, and CEO of the company, Tim Boyle, said.

Fibre2Fashion News Desk (GK)