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US' Rocky Brands names Sarah O'Connor as senior VP, CFO & treasurer

15 Feb '23
2 min read
Pic: Rocky Brands
Pic: Rocky Brands

US’ Rocky Brands, a manufacturer of premium quality footwear and apparel, has announced that Sarah O’Connor will join the company’s leadership team as senior vice president, chief financial officer, and treasurer. She brings more than 15 years of corporate finance experience to the role, including work with public retail and manufacturing organisations.

Prior to joining Rocky Brands, O’Connor served as director, and later as vice president of financial planning and analysis and treasurer at MedVet. Before her time at MedVet, O’Connor held the role of treasury lead at Columbia Pipeline, ahead of its acquisition in 2016. Previously, she held various finance and treasury roles at L Brands, the former parent company to leading retail brands including Victoria’s Secret and Bath & Body Works, the company said in a press release.

O’Connor will officially join the company in mid-March. At that time Tom Robertson, who has served as the company’s chief financial officer and treasurer since March 2017, will formally make his transition into the newly created role of chief operating officer.

“I am pleased to welcome O’Connor to the leadership team as our new CFO and treasurer. Her broad financial experience, public company background in retail and manufacturing, and excellent leadership qualities will ensure that Rocky Brands continues to be well positioned for the future,” said Jason Brooks, chairman of the board and chief executive officer.

“O’Connor is an excellent addition to our organisation and I look forward to working closely with her as we transition the CFO role in the coming months. Her expertise and insight will prove valuable to our leadership team as we move into the next phase of profitable growth at Rocky Brands,” Robertson said.

Fibre2Fashion News Desk (GK)

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