US sports brand Reebok names Portia Blunt as VP, apparel

11 Mar '21

2 min read

Portia Blunt. Pic: Reebok

Reebok has appointed Portia Blunt to vice president, apparel. In this role, Blunt will lead the global apparel team and drive product excellence across all apparel product categories. She will report to Todd Krinsky, Reebok’s SVP, global product. Reebok is a British-American footwear and clothing company, and a subsidiary of German sporting giant, Adidas.

Blunt most recently served as director of apparel operations at New Balance, leading the functional areas of innovation, material design, and global integrated operations. During her 13-year tenure, she held a variety of roles in the apparel business, including leading innovation, where she was responsible for ideating, visioning, and implementing new product for commercial concepts, according to Reebok.

At New Balance, Blunt also served as a member of the diversity council, where she was instrumental in the development of the current diversity, equity and inclusion strategy for the brand. She led the creation of their employee resource and affinity group framework and has been a fierce champion for diversity and inclusion efforts throughout her career, Reebok said.

Blunt began her career in apparel design with the US Marine Corps in Quantico, VA, where she was responsible for designing men’s and women’s uniforms. She holds degrees in clothing and textiles, with a focus in apparel design from Virginia Tech. She will be based in Reebok’s Boston headquarters, Reebok said in a statement.

“Portia is a tremendous addition to our team and will be instrumental in helping shape and grow our apparel business moving forward. We’re on a mission to be the top athletic lifestyle brand in the world, and having best-in-class apparel, infused with Reebok’s unique DNA, will be critical to help us get there. Portia is the right leader to help shape the future of Reebok apparel,” Reebok president, Matt O’Toole

“I couldn’t be more excited to join this iconic brand and be a part of the Reebok family. Reebok has such a rich history and heritage in both the athletic and fashion spaces. And apparel offers such a great canvas to express this fusion of culture and sport to cultivate the unique style and attitude of the brand,” Blunt said.

Fibre2Fashion News Desk (GK)

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