WRAP's chief backs independent verification for Sri Lankan apparel

07 Aug '23

2 min read

Avedis Seferian, the chief of Worldwide Responsible Accreditation Production (WRAP). Pic: Joint Apparel Association Forum (JAAF)

Insights

WRAP's chief Avedis Seferian highlighted the significance of independent certification amid global economic challenges, as per an interview with JAAF.
He maintained that WRAP-like programmes offer a superior proposition over individual buyer audits, diminishing audit.
He also hailed JAAF's efforts in endorsing Sri Lanka as a premier sourcing destination.

Avedis Seferian, the chief of Worldwide Responsible Accreditation Production (WRAP), recently highlighted the importance of independent certification, particularly for Sri Lankan apparel companies navigating through the current global economic challenges. In an interview with the Joint Apparel Association Forum (JAAF), Seferian explained that certification programmes like WRAP offer valuable benefits over proprietary audits.

“Certification programmes like WRAP offer a more valuable proposition compared to buyers doing their own duplicative audits,” said Seferian. He added that this reduces audit fatigue in the industry and makes WRAP certification a robust testament to responsible sourcing. Furthermore, with legislative requirements now emphasising the importance of independent programmes like WRAP, there is an increased focus on independent certification rather than proprietary audits. This approach, he suggested, saves time, resources, and augments credibility.

On the topic of Sri Lanka’s progress in the apparel industry concerning environmental, social, and corporate governance (ESG) criteria as per WRAP’s observations, Seferian was appreciative. “The industry has done a great job of making responsible manufacturing a key part of its identity,” he remarked. He praised Sri Lankan factories for their dedication to social compliance and sustainability. Seferian noted their consistency, proactive approach, and dedication to go beyond minimum compliance. He acknowledged their efforts in adopting practices that favour employee welfare and empowerment, especially for women.

When questioned about the expected overhaul of labour laws in Sri Lanka, Seferian provided insights into how WRAP would adapt. “Regarding Sri Lanka's latest labour law reforms, WRAP follows a dynamic and adaptive approach. For instance, if there are changes in the labour laws that dictate minimum salaries, WRAP's protocol automatically updates its directives to reflect these new requirements. This flexibility ensures that WRAP remains compliant with the latest regulations without the need for a complete overhaul of the programme,” he explained. “Different regions have distinct labour laws and regulations, resulting in varying payment standards. WRAP mandates that all entities under its certification comply with the applicable laws and regulations of their respective locations. As labour laws evolve or change in Sri Lanka, WRAP seamlessly adjusts its protocols.”

Seferian also recognised JAAF’s role in promoting Sri Lanka as a premier sourcing destination, owing to its commitment to social responsibility.

Fibre2Fashion News Desk (NB)