>>
Home / Knowledge / News / Apparel/Garments / 'Consumers' appetite for retail tech is conservative'
'Consumers' appetite for retail tech is conservative'
27
Mar '17
Consumers are most willing to engage brands with new retail technologies like Internet of Things (IoT), automation, drones, virtual reality (VR) and more, if they feel that they are in control of their experience, according to a recent report. Artificial intelligence (AI), VR and IoT present the opportunity to better anticipate consumers' next purchase.

Establishing a strong foundation of trust is critical to success when rolling out new experiences to consumers. If brands overstep, the reaction can be visceral, says the Oracle Retail 2025 study.

About 58 per cent of consumers indicated a positive attitude towards the idea of having their grocer suggest a shopping list for their approval based on purchase history, social and environmental data. Close to 54 per cent of respondents indicated that having a grocer automatically charge and ship items based on purchase history, social and environmental data was invasive.

"Consumers clearly indicated that they have a conservative appetite for retail technologies that requires deep personal data and make decisions on their behalf. This signals brands to focus on building a strong foundation to win trust. Warm attitudes toward utilising virtual reality and receiving recommendations for custom-made accessories produced with 3D printing points to consumers' willingness to adopt new technologies if they are in control of their experience," said Mike Webster, senior vice president and general manager at Oracle Retail and Oracle Hospitality.

Velocity in fashion is critical and it will only get faster. 3D printing and drone deliver will accelerate the product design to consumer process from months to days and eventually hours.

Consumers are wary about volunteering data necessary for personalization but still look for a tailored experience, reinforcing the need for stronger brand relationships. On the flipside; there is a clear difference in consumer expectation for retailers to make data available and customize information about components, origin and recalls to their specific buying patterns, adds the report.

A survey of 709 consumers was conducted in February 2017 for the report. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: U.S. Senator Kirsten Gillibrand

Textiles | On 17th May 2022

FABRIC Act introduced in US Senate, to protect 100,000 garment workers

Senator Kirsten Gillibrand recently announced the introduction of her ...

Pic: Shutterstock

Textiles | On 17th May 2022

US-EU TTC finalises economic, tech policies, initiatives at Paris meet

The US-EU Trade and Technology Council, in its second ministerial...

Pic: Shutterstock

Textiles | On 17th May 2022

Global fiscal recovery to slow in 2022 & 2023: Fitch Ratings

Global fiscal recovery in 2021 that followed the COVID-19 shock of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Folker Stachetzki,

Folker Stachetzki

Brother Internationale Industriemaschinen GmbH, the European subsidiary of ...

Aditya Agrawal,

Aditya Agrawal

<div style="text-align: justify;"><font face="Calibri,...

Ilan Palacci,

Ilan Palacci

France-based Ever Dye develops an innovative dyeing process combined with...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Amar Pawar & Raghavendra Pawar, Brand - Powerlook

Amar Pawar & Raghavendra Pawar
Brand - Powerlook

Powerlook, co-founded by Amar Pawar and Raghavendra Pawar, offers men’s...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Hela Clothing Pvt Ltd
Lisa S.P.A.
China World International Exhibition Company Limited
Pt. Peraga Nusantara Jaya Sakti
Benetton Group
Jindal Worldwide Limited
BTSR International S.P.A.
C;&A Sourcing International Ltd
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Colours India Inc
Taiwan Textile Federation (TTF)
Bluesign Technologies Ag
TÜYAP IHTISAS FUARLARI A.S.
Indo Tex
Lottmann Communications
Shima Seiki Mfg. Ltd.
COTTON COUNCIL INTERNATIONAL
Flainox S.r.l.
Nandan Denim Limited
International Sourcing Expo Australia
Permoda(Koaj/Armi/Pronto/Bkul)
T.T. Limited
The Top Form Brassiere Manufacturing Company Limited
Gatsby Africa
Istanbul Fuarcilik A.S.
Calvin Klein
MAS Active / MAS Kreeda / MAS Bodyline
IDH – The Sustainable Trade Initiative
CSGIA(China Screen Printing & Graphic Imaging Association)
Huntsman (Singapore) Pte Ltd
Landmark Group
K AND D ITMACH EXPOSITIONS LLP
Alix Partners
Abit
Etam Group Strategy Hong Kong Limited
Green Fibre
Truetzschler India Private Limited
IKEA of Sweden AB
Lenzing Aktiengesellschaft
Kornit Digital Asia Pacific Ltd
APLF Limited
Zydex Industries
Itema Weaving (India) Private Limited
Rosset ;& Cia Limited
Applied DNA Sciences Inc
GHCL LIMITED
Lifestyle
EMBEE CORPORATION
BIMBA ;& LOLA SL
Jiangsu Yingyang Nonwoven Machinery Company Limited
International Textile Manufacturers Federation
Gap International Sourcing Limited
Alison Hayes Romania
Groz-Beckert KG
Copenhagen Fashion Summit
Thai Acrylic Fibre Company Limited
Tradewind International Servicing
Midas Clothing Limited
Splash
EPCH
Dow Silicones Corporation
Tommy Hilfiger
Tchibo GmbH
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
J ;& P Coats
Babyshop
Meera Dyestuff Industries
LC Waikiki
Tuyap Tum Fuarcilik Yapim A.S.
G.A.S. unternehmenskommunikation gmbh
Helly Hansen Far East Ltd
Lacoste (Wanchai)
Chori Company Limited
EUROVET ASIA LTD
THE BOMBAY DYEING ;& MFG.CO. LTD
G-Star Raw C.V.
Centric Software
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
SHAHI Exports Pvt Ltd
Performance Days
Loris Bellini S.r.l.
Eastman Chemical Company
Aleph Srl
Decathlon
Esprit Europe Services GmbH
Mayer & Cie. GmbH & Co. KG
USTER
Hirdaramani International Export Private Limited
Rayonese Textile Inc., Division de Culp Inc.
Chico’ FAS
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
BIANCA
VNU Exhibitions Asia
H. Stoll AG & Company KG
Recron Polyester from Reliance Industries Limited
X-Rite Asia Pacific Limited (HK)
Infor (Hong Kong) Limited
Under Armour Global Sourcing Ltd
N9 World Technologies Private Limited
Zünd Systemtechnik AG
IFF Media Ag - International Media Services
IIGM Private Limited
KAS Direct Sourcing
BRINKMANN GMBH
Datacolor AG Europe
Grasim Industries Limited
Gokaldas Exports Limited
Lenzing Aktiengesellschaft - India
Marzoli Machines Textile s.r.l.
Officina Meccanica Dora Enrico Srl
PVH Corporation
Vardhman Textile Ltd
Vianney Textil Hogar S.A. De C.V.
Rieter India Private Limited
Stahl Holdings B.V.,
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Shanghai  Aige Exhibition Service Co., Ltd
Restoque S.A.
Indofil Industries Limited - Specialty & Performance Chemicals Division
Seasalt Limited
Puma
Walmart
JES MEDIA, INC
The LYCRA Company Singapore  Pte. Ltd
Weitmann & Konrad GmbH & Co. KG
Target Corporation (MN)
Desigual - ABASIC, S.A.
BTC Textiles LLC
Brandix Lanka Limited
Color Service s.r.l.
Lectra Technologies India Pvt Ltd.
Phong Phu international JSC (PPJ)
Comasia Limited
Sportswear Company Spa
The LYCRA Company Singapore  Pte. Ltd
Sportmaster Ltd.
H;&M Hennes ;& Mauritz (Far East) Ltd
NITI Aayog
John Varvatos
Aquarelle Clothing Limited
Inter Expo Center Ltd.
DyStar India Pvt. Ltd
Xtema - Thomas Lebherz Textilmaschinen
Newtech Textile Technology Development (Shanghai) Company Limited
Brückner Trockentechnik GmbH & Co. KG
Asos
FULGAR SpA
Thermore (Far East) Ltd.
OVS Hong Kong Sourcing Ltd.
Messe Duesseldorf
Kern – Liebers Textile
GIOVANNI BOZZETTO S.p.A.
ZAITEX spa
NV Michel Van de Wiele
SYNERGIES HONG KONG LIMITED
Groz-Beckert East Asia LLP
Italian Trade Commission
Sateri (Jiujiang) Fiber Co.,Ltd
TESCO INTERNATIONAL SOURCING LIMITED
Boardriders Asia Sourcing Limited
Eurofins BLC Leather Technology Centre Ltd
Varner AS Retail
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Cat Tuong Real Estate Group Joint Stock Company
Nihalani Events Management
Amazon China
Bluestem Global Sourcing Limited
Equinox Impex India
Savio Macchine Tessili S.P.A.
Gloria Jeans
Saurer Textile Solutions Pvt. Ltd.
Palexpo SA
Haelixa AG
ITMA Services Pte Ltd
Page Industries Limited (Bangalore)
Guess Europe Sagl,
FESPA (Reigate)
UBM China (Shanghai)
Messe Frankfurt Exhibition GmbH
Datatex Consulting Srl
Reiter India Private Limited
Aramark Uniform ;& Career Apparel, LLC
CGS Inc.
GERBER TECHNOLOGY LTD.
Karl Mayer Textilmaschinenfabrik GmbH
Tory Burch Hong Kong Ltd
Woolmark Services India Pvt. Ltd.
Maceton Limited
Coats Digital Limited
KIABI
Sainsbury's Argos Asia Limited
Arvind Limited
Mesdan SPA
Lululemon Athletica Inc
Recron Polyester from Reliance Industries Limited
DuPont de Nemours, Inc.,
Thai Trade Center

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search