Home / Knowledge / News / Apparel/Garments / 'US retailers' mobile performance embarrassingly slow'
'US retailers' mobile performance embarrassingly slow'
Jul '18
Courtesy: Pexels
Courtesy: Pexels
Retailers in the US have beautiful, intuitive and shoppable mobile experiences, however, most retailers’ mobile performance is nothing short of embarrassingly slow, according to a recent report. Retailers’ growing desire to build more functionality into their shopping experience with the help of third parties, is also causing slow page loads, as per the report.

Yottaa, the leading cloud platform for accelerating e-commerce, has published a new research report titled, ‘2018 E-commerce Website Performance: The Stakes Are Increasing, But Are Retailers Falling Behind?’ The research, which was conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance as well as shopper experience.

The average number of third party requests for the retailers in the report was 139, representing a 50 per cent growth over last year. In terms of actual third party technologies implemented, most of the sites tested had between 30-40, with Chicos leading the pack with 47 third parties on its site, says the report.

Retailers did not do well in this evaluation as the highest score this year was only a 63 per cent, down from a D+ last year. These scores mean the needle is moving in the exact wrong direction and is the direct result of retailers adding third party functionality (a good thing) to their sites, but without testing for the effect those features have on performance (a bad thing, indeed).

“All the features and functions in the world won’t matter if the shopper can’t access a site at a rate commensurate to his/her fast-paced lifestyle,” adds the report.

“This year’s RSR report on e-commerce website performance highlights both the importance of third party technologies and the impact they have on site performance,” said Rich Stendardo, CEO of Yottaa. “These technologies, such as personalisation and live chat, provide great online experiences for shoppers. However, as retailers add more and more third parties, they also risk slowing down page load speeds, which causes shoppers to leave a site resulting in lost online revenue. This report demonstrates that retailers need to find a way to create both engaging and fast online experiences.”

RSR, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise, conducted the study from April to May of 2018. In keeping with the methodology used in last year’s report, RSR assembled a list of 80 top retail sites, and then tested the speed at which each retailers’ desktop and mobile sites loaded, evaluated the ease with which a shopper could find a product, and noted what ancillary tools (product reviews, recommendations, personalisation, chat features, etc.) were provided to make the shopping journey more satisfying. The retailers were then ranked from 1 to 80 based on the collected data. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Anthesis Group takes over key assets of Made-By

Apparel/Garments | On 20th Jan 2019

Anthesis Group takes over key assets of Made-By

Anthesis Group, the global sustainability and solutions provider, has ...

ZDHC signatory brands share tools on screened chemistry

Apparel/Garments | On 20th Jan 2019

ZDHC signatory brands share tools on screened chemistry

ZDHC signatory brands - Levi Strauss & Co, Nike, H&M and C&A – are...

Courtesy: Global fashion agenda

Apparel/Garments | On 20th Jan 2019

ASOS, PVH become partners to Global Fashion Agenda

ASOS and PVH Corp are becoming part of the Global Fashion Agenda’s...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search