Home / Knowledge / News / Apparel/Garments / 'US retailers' mobile performance embarrassingly slow'
'US retailers' mobile performance embarrassingly slow'
Jul '18
Courtesy: Pexels
Courtesy: Pexels
Retailers in the US have beautiful, intuitive and shoppable mobile experiences, however, most retailers’ mobile performance is nothing short of embarrassingly slow, according to a recent report. Retailers’ growing desire to build more functionality into their shopping experience with the help of third parties, is also causing slow page loads, as per the report.

Yottaa, the leading cloud platform for accelerating e-commerce, has published a new research report titled, ‘2018 E-commerce Website Performance: The Stakes Are Increasing, But Are Retailers Falling Behind?’ The research, which was conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance as well as shopper experience.

The average number of third party requests for the retailers in the report was 139, representing a 50 per cent growth over last year. In terms of actual third party technologies implemented, most of the sites tested had between 30-40, with Chicos leading the pack with 47 third parties on its site, says the report.

Retailers did not do well in this evaluation as the highest score this year was only a 63 per cent, down from a D+ last year. These scores mean the needle is moving in the exact wrong direction and is the direct result of retailers adding third party functionality (a good thing) to their sites, but without testing for the effect those features have on performance (a bad thing, indeed).

“All the features and functions in the world won’t matter if the shopper can’t access a site at a rate commensurate to his/her fast-paced lifestyle,” adds the report.

“This year’s RSR report on e-commerce website performance highlights both the importance of third party technologies and the impact they have on site performance,” said Rich Stendardo, CEO of Yottaa. “These technologies, such as personalisation and live chat, provide great online experiences for shoppers. However, as retailers add more and more third parties, they also risk slowing down page load speeds, which causes shoppers to leave a site resulting in lost online revenue. This report demonstrates that retailers need to find a way to create both engaging and fast online experiences.”

RSR, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise, conducted the study from April to May of 2018. In keeping with the methodology used in last year’s report, RSR assembled a list of 80 top retail sites, and then tested the speed at which each retailers’ desktop and mobile sites loaded, evaluated the ease with which a shopper could find a product, and noted what ancillary tools (product reviews, recommendations, personalisation, chat features, etc.) were provided to make the shopping journey more satisfying. The retailers were then ranked from 1 to 80 based on the collected data. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: PR Newswire/Hoang Trieu

Apparel/Garments | On 14th Jul 2020

Dony Garment makes protective gear main production line

Dony Garment, a Vietnamese garment production company, has made...

Pic: Bodygram

Retail | On 14th Jul 2020

Transcosmos signs agreement with Bodygram, Japan

Transcosmos, headquartered in Japan, has signed a partnership...


Textiles | On 14th Jul 2020

How clothes are used determines sustainability: AWI

Sustainability of clothing greatly depends on the number of times it...

Interviews View All

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search