Home / Knowledge / News / Apparel/Garments / 'X-Ray Fashion' film on fashion industry screened in Qatar

'X-Ray Fashion' film on fashion industry screened in Qatar

07
Apr '19
Pic: Qatar Museum
Pic: Qatar Museum
X-Ray Fashion, a virtual reality (VR) film, opened on April 1 at Qatar Museum’s Gallery (QM) Al Riwaq, highlighting the fashion industry’s other side. It was created by Danish VR production house MANND and co-produced by the World Bank Group’s Connect4Climate programme and the late Paul G Allen’s Vulcan Productions with support from carbon neutral firm Alcantara.

Premiered at the 2018 Venice Film Festival, the film was screened in the Middle East for the first time. It will be on show till April 21, according to media reports in the Gulf.

Directed by Italian-born director and fashion photographer Francesco Carrozzini, the show is a cinematic VR experience built around a 49-square-metre physical installation that guides the viewer through different stages of the fast fashion garment production—from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment.

The transitions between the scenes consist of a computer graphic interface (CGI) environment that allows the viewer to walk between the seven different scenes.

The film’s story also shows a factory in India, where the environment is affected by the colouring of all the clothes.

From Italy, the exhibition toured around the United States in Las Vegas, Seattle and Los Angeles, and just came from the United Nations Environmental Conference in Kenya before going to Qatar. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Aug 2020

Chinese textile companies' revenues decline in H1

Revenues of major Chinese textile companies with an annual turnover...

Pic: Shutterstock

Textiles | On 12th Aug 2020

Bangladesh's BEZA, Yabang Group sign land lease agreement

Bangladesh Economic Zones Authority (BEZA) recently signed a land...

Pic: BAIRD GROUP

Retail | On 12th Aug 2020

UK's Baird Group unveils CVA proposals

The Baird Group is the latest UK retailer to launch a company...

Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search