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3rd CAIT Digital Rath to boost digital payments in India
10
Jan '18
The Confederation of All India Traders (CAIT) in association with MasterCard recently flagged off its third Digital Rath (chariot) from old Delhi’s Kashmiri Gate Market under its campaign ‘Cashless Bano India’ to boost digital payments among traders and consumers and to motivate the trading community to shift to technology-led digital transactions.

The mobile campaign aims at connecting with around 10 lakh people in ten cities, including Gwalior, Jhansi, Kanpur, Kolkata, Puducherry, Nagpur, Bhopal,Pune, Navi Mumbai and Mumbai. It will cover 10,000 kms in this phase and continue till January 30, according to a CAIT press release.

This association with CAIT will provide a major fillip to Mastercard’s endeavour towards a less cash society as the company aims at connecting around four crore micro and small merchants to its electronic payments network by 2020, said company vice president Rohan Mishra. (DS)

Fibre2Fashion News Desk – India


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