Home / Knowledge / News / Apparel/Garments / 50 young designers to participate in Marimekko contest
50 young designers to participate in Marimekko contest
11
Jul '17
Courtesy: Marimekko
Courtesy: Marimekko
The Marimekko Designathon competition will witness participation of 50 young designers. Finnish home textiles retailer Marimekko is organising the competition to commemorate the 100th anniversary of Finland’s independence. Beginning from September 15, 2017, the three day event aims to challenge traditional conventions of the textile and clothing industry.

In collaboration with Slush, Europe’s leading event for technology and start-ups, and Junction, the largest hackathon in Europe, the competition provides opportunities for innovation. The international hackathon event combines design and technology in order to come up with new innovative solutions with the help of virtual reality and augmented reality technologies. In conjunction with the Helsinki Design Week, the designathon will be held at Marimekko’s headquarters in Helsinki.

A jury composed of international experts and the competition organisers will select the best ideas, and the winners will have the opportunity to present their ideas at Slush 2017.

"We will build a successful future for Finland by doing things together and crossing boundaries open-mindedly. With the Marimekko Designathon competition, we want to invite younger generation creators to challenge the traditional conventions of our industry and develop fresh and unprecedented ideas. The project brings together trailblazing Finnish design and technology in a new way, and we can’t wait to see what innovative solutions, new beginnings, might come out of the collaboration," said Tiina Alahuhta-Kasko, president and CEO of Marimekko.

Maija Louekari, a younger generation print designer, has created a pattern entitled Hyva myrsky (good storm) to symbolise the collaboration between Marimekko, Slush and Junction. The pattern was inspired by a thought of a brainstorm where bold ideas and people meet and new beginnings are born. In the pattern, multi-interpretative storm clouds and flashes of lightning form a good storm which freshens the surrounding world and so enables something new to emerge.

"At Junction, we are excited about breaking down barriers between design and technology through our collaboration with the timeless design house Marimekko. The experimental culture of a hackathon such as Junction presents companies with a new and different way to start developing their own business. To the younger generation of creators, the collaboration between Junction and Marimekko is an encouraging example – it will inspire future top professionals to develop their skills broadly and challenge established industries with new innovations and ideas,” says Ville Leppälä, Head of Junction. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Feb 2020

Morocco to revise FTA with Turkey

Turkey has agreed to review its free trade agreement with Morocco,...

Pic: Shutterstock

Textiles | On 15th Feb 2020

German, Italian investors interested in investing in Pak

German and Italian investors and manufacturers have evinced keen...

Pic: Nike

Apparel/Garments | On 15th Feb 2020

Nike employs distributors in Brazil, Argentina, Chile

Nike has entered into strategic distributor deals for its Nike Brand...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search