Home / Knowledge / News / Apparel/Garments / 65% retailers to offer same day delivery in 2 years: BRP
65% retailers to offer same day delivery in 2 years: BRP
Sep '17
About 65 per cent retailers plan to offer same day delivery within the next two years, according to a recent report. Consumers expect quick access to products and most retailers are now responding by offering same day delivery. Currently, 51 per cent of retailers indicate they offer same day delivery, up from 16 per cent last year, says the report.

The report based on the 2017 Digital Commerce Benchmark Survey conducted by Boston, Massachusetts based BRP Consulting says that delivery via a third-party service, such as Uber or Lyft has also increased (from 20 per cent last year to 32 per cent this year) as retailers look at different ways to offer customers the flexibility to shop, purchase and receive their goods on their own terms.

“With Amazon offering same day delivery in some markets, the push is on for retailers to get items delivered to customers as soon as possible,” said Jeffrey Neville, vice president at BRP. “Autonomous delivery and distribution are the next step with self-driving vehicles soon a reality and a few food delivery start-ups already testing the concept.”

Consumer behaviour and mobile technology are dramatically changing the traditional retail model, adds the report. Meanwhile, bankruptcies and store closures make daily headlines, as the phrase ‘retail apocalypse’ becomes the topic of many conversations. These developments dictate retailers’ necessity to adapt to the new customer journey to accommodate the blurred lines of retail and innovative methods of shopping driven by mobile technology, artificial intelligence and rapidly changing fulfilment methods. To succeed, retailers may need to reinvent themselves to create an effective blend of the physical and digital worlds to maintain customer loyalty.

The report also identifies the key customer imperatives, which are personal, ubiquitous and unified. Personal combines behavioural, historical and customer profile data empowers retailers to deliver tailored and relevant content to meet customers’ individual needs. Over 38 per cent of retailers indicate that improving personalisation is a top digital customer experience priority.

Ubiquitous refers to customer expectations for a personalised, seamless experience that require retailers to follow customers’ journeys as they research and shop from anywhere. About 49 per cent of retailers will offer customers the ability to ‘start anywhere, finish anywhere’ within five years. As for unified, it refers to retailers’ technology, processes and organisation that need to be unified and aligned across channels to offer a seamless and consistent customer experience. About 54 per cent of retailers indicate that creating a consistent brand experience across channels is a top priority.

The 2017 Customer Experience/Unified Commerce Benchmark Survey platinum sponsor is Manhattan Associates and the gold sponsors are ECRS, Mi9 Retail, NCR, and Radial. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Textile Industry, Head honchos

Textile Industry
Head honchos

Trade buzz: This could be a landmark budget

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search