Home / Knowledge / News / Apparel/Garments / Adidas unveils futuristic production facility
Adidas unveils futuristic production facility
10
Dec '15
Adidas has unveiled a first glimpse into the future of production with its pilot Speedfactory in Germany, using automated manufacturing to bring production to where the consumer is and faster than ever before.

According to an Adidas press release, Speedfactory includes intelligent robotic technology that not only offers the highest performance quality but also presents a unique design to the shoes.

“The first concept shoes comprising 500 pairs of running footwear will be revealed in the first half of 2016 with high-volume production for consumers set to launch in the near future,” it added.

"Speedfactory combines the design and development of sporting goods with an automated, decentralised and flexible manufacturing process,” Herbert Hainer, CEO of the Adidas Group said.

“This flexibility opens doors for us to be much closer to the market and to where our consumer is," he too added.

"Ultimately we are at the forefront of innovating our industry by expanding the boundaries for how, where and when we can manufacture our industry-leading products," Hainer informed.

The Speedfactory network will have a significant positive impact on the environment by cutting down on shipping emissions, whilst drastically reducing the use of adhesives.

"The set-up of the first Speedfactory has been kicked off to propel a global network of automated production to cities around the world,” Gerd Manz, vice president technology innovation at Adidas said.

“These first 500 pairs will help us set the scene for large-scale commercial production so each consumer can locally get what they want, when they want it, faster than ever," Manz observed.

Speedfactory is just the beginning in the Adidas vision to offer consumers a holistic high-tech experience using revolutionary technologies, in-store customisation and interactive digital experiences,” it informed.

Starting with Speedfactory, Adidas will also roll out ground-breaking initiatives in stores and via cutting-edge digital consumer experiences. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 5th Mar 2021

US suspends tariffs on UK fashion-textile exports in trade dispute

The United States and the United Kingdom have released a joint...

Pic: Shutterstock

Retail | On 5th Mar 2021

German retail sales fall in Jan due to lockdown

Retail sales in Germany fell more than expected in January this year...

Pic: Target

Retail | On 5th Mar 2021

US retailer Target announces 2021 strategic investments

Target Corporation recently announced its plan to invest $4 billion...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Xavier Martinez,

Xavier Martinez

CADT Software &amp; Drafting was founded in Spain in 1987 by Josep...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search