The partnership is aimed at developing innovative new product applications within the sports and performance market by applying the science and performance benefits of biodegradable Australian merino wool to achieve breathability, temperature control and odour resistance. The Woolmark Company has taken an active role in educating internal Adidas teams, connecting the brand with the wider wool supply chain and supporting business units on product innovation.
"Collaborating with an industry leader such as Adidas allows us to showcase the natural benefits of Merino wool including thermo-regulation, anti-odour and movement in the context of cutting edge design and innovation. The relationship is testament to the versatility of Merino wool and the forward-thinking vision of the Adidas product development team," said Stuart McCullough, managing director of The Woolmark Company. (RR)
Fibre2Fashion News Desk – India
| On 15th Jan 2022
China’s State Council recently called for efforts to ensure domestic...
The Federation of German Industries (BDI) is cautiously optimistic...
Bangladesh’s Policy Research Institute (PRI) recently urged the...
Trainers faced immense challenges as most were not tech-savvy
Increase foreign exchange and create jobs
Sustainable and eco-friendly fibres remain in the minority
Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...
Established in 2017 and headquartered New York, the label Harleen Kaur...
Ser Mekatronik, founded in 2008, is specialised for providing mechanical...
Jaanuu, a vertically integrated e-commerce company, has reimagined the...
Seevix Material Sciences Ltd, which develops and manufactures synthetic...
Tonny De Beer
PFNonwovens (PFN) was established in 2018 by the combination of two...
Label - Payal Singhal
Leading South Asian fashion designer, <b>Payal Singhal </b>known for her...
Label - Ritu Kumar
<b>Ritu Kumar</b> is the most respected designerwear brand in India...
Sujata & Taniya Biswas
Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.