Adidas, Woolmark partner to develop t-shirts for marathon

The partnership is aimed at developing innovative new product applications within the sports and performance market by applying the science and performance benefits of biodegradable Australian merino wool to achieve breathability, temperature control and odour resistance. The Woolmark Company has taken an active role in educating internal Adidas teams, connecting the brand with the wider wool supply chain and supporting business units on product innovation.

"Collaborating with an industry leader such as Adidas allows us to showcase the natural benefits of Merino wool including thermo-regulation, anti-odour and movement in the context of cutting edge design and innovation. The relationship is testament to the versatility of Merino wool and the forward-thinking vision of the Adidas product development team," said Stuart McCullough, managing director of The Woolmark Company. (RR)

Fibre2Fashion News Desk – India