Home / Knowledge / News / Apparel/Garments / Advent International to acquire stake in Dixcy brand
Advent International to acquire stake in Dixcy brand
Jul '17
Advent International, one of the largest and most experienced global private equity investors, has announced that it has agreed to acquire a significant ownership interest in Dixcy Textiles Pvt Ltd, a leading innerwear brand in India. Dixcy’s founder and managing director, Prem Prakash Sikka, will continue as the chairman following the transaction.

Sikka will also continue to retain a stake in the company. Both entities have not disclosed the financial terms of the transactions.

Located in Tiruppur, India, Dixcy was founded in 1982 by Sikka with a vision of creating a strong brand that caters to all segments of the innerwear and hosiery market. The company is the exclusive manufacturer and marketer of several leading innerwear brands, including Dixcy Scott, Dixcy Scott Uno, Dixcy Josh and Dixcy & Slimz. The company also sells a premium range of products including casual wear such as track pants, shorts and polo t-shirts. Additionally, Dixcy has begun to expand internationally by placing its products in stores across the Middle East and Singapore.

Through its network of more than 1,000 distributors, Dixcy supplies products to over 120,000 retail outlets across the country. The company employs over 3,500 people and generated sales of INR 7.8 billion ($120 million) in fiscal 2017.

“We are excited to partner with Advent, a leading global investor with strong knowledge of the Indian market and significant experience in the retail and consumer sector,” said Sikka.

Raghul Sikka, director of Dixcy, added, “We look forward to working with Advent to further expand the business, following a twin-pronged strategy involving organic growth from the existing offerings and expanding internationally to newer geographies.”

“Dixcy is a well-positioned brand with a strong distribution network in an attractive industry,” said Shweta Jalan, managing director and head of India for Advent International. “The innerwear market in India is expected to grow at double-digit rates over the next five years, driven by increased per capita spending and consumer demand for higher quality products. We see significant opportunities to create value by investing in distribution, sales and product innovation, and improving procurement and production efficiency.”

Advent International has significant investment experience in the retail, consumer and leisure industry. Over the past 27 years, the firm has invested more than $9 billion in 71 companies in the sector worldwide.

Advent has been investing in India for 10 years and opened an office in Mumbai in 2009. The transaction is Advent’s fourth investment in India since 2015.

Avendus Capital is serving as the exclusive financial advisor and Khaitan & Co is serving as the legal advisor to Dixcy on the transaction. AZB & Partners is serving as the legal advisor to Advent International. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Kaizad Hansotia, GetNatty

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Mehul Vithalani,

Mehul Vithalani

Gopi Knitts is one of the most celebrated manufacturers and suppliers of...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search