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Alvanon appoints Ton Wiedenhoff as executive director

Sep '19
Ton Wiedenhoff. Pic: Alvanon
Ton Wiedenhoff. Pic: Alvanon
Alvanon has named Ton Wiedenhoff as executive director, Europe. Wiedenhoff will lead Alvanon’s European team, with responsibility for the business development and support of key apparel retail, brand and sourcing clients. Alvanon, based in the US, is a global innovations company that helps apparel brands improve their fit to reflect modern-day consumers.

Wiedenhoff will also work closely with Motif, Alvanon’s online continual e-learning platform, to help client companies connect their apparel industry professionals to the skills and expertise they need to succeed in the digital age. With over 30 years of proven industry experience in supply chain organisation and integration, Wiedenhoff has an outstanding record in helping apparel and brand clients optimise product quality, supply chain efficiencies and speed to market while achieving strategic sustainability and transparency objectives, according to Alvanon.

Previously, Wiedenhoff co-founded Falcon International where, in addition to product development, sourcing, financial and logistics roles, he was responsible for the implementation of sustainable initiatives, like ‘Fair Wear Foundation’. He has also held senior purchasing, business development, and management roles for K. Swiss Fashion International and Global Fashion group. He started his career in the garment industry at the Borneo Sumatra trading company with Borsumij Wehry in Germany.

Wiedenhoff is based in the Netherlands and has a BA in commercial economics from the HAN University of Applied Sciences in Amhem. In addition to Dutch, he speaks fluent English and German.

“For many years, I have been aware that Alvanon has invested significantly in developing and delivering the most advanced and proven digital innovations to help its clients achieve their product, supply chain, professional development, sustainability, and business ambitions. I am delighted to be part of this extraordinarily talented and successful global consultancy team and look forward to helping Alvanon’s clients effect real and necessary change to their people, product and processes in this digital age,” Wiedenhoff said.

Fibre2Fashion News Desk (GK)

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