United States Of America : Alvanon & BodiData to deliver data analysis for apparel

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Alvanon & BodiData to deliver data analysis for apparel

28
Mar '17

Courtesy: Alvanon

Alvanon, US-based global apparel business expert, and BodiData Inc., a leading company that specialises in generating big data on three-dimensional body measurements, have entered into a strategic partnership agreement that will deliver both big data and analysis on the shape and size of the diverse and complex US consumer population for apparels.

Under the terms of the agreement, Alvanon will integrate BodiData’s body dimension data into its own demographic database. It will give Alvanon’s apparel sector analysts immediate access to the world’s largest database of body measurement data of over one million North American men, women, and adolescents.

Using BodiData’s big data, Alvanon’s apparel industry analysts, will help brands and retailers define exact body specifications for specific consumer demographics and target markets. With Alvanon’s contextual insight, apparel brands will be able to update their product fit and sizing, including measurement tables, size charts, grade rules, block libraries, and identify new growth opportunities for product and market development.

BodiData has patented the only multi-sensor handheld body scanning technology for measuring fully clothed individuals. Its database was created through the largest ever North American scan program, using millimetre wave kiosk scanner booths in over 72 US malls and department stores resulting in the largest database of US body measurements in the world with hundreds of thousands of data points for each individual.

Tuoc Long, CEO and director of BodiData, Inc. said, “BodiData has the potential to deliver a large category of consumer data that no other company can offer. Alvanon is the only apparel consulting expert we will be working with in the retail apparel sector. Its deep industry domain knowledge enables it to extract and utilise the data we collect to provide strategic consumer and market insight.”

Alvanon CEO Janice Wang said, “BodiData is generating big data on US consumers and growing throughout the world. Our domain expertise will enable us to analyse and help apparel brands and retailers define their DNA fit for their target consumer population. Better fit will help apparel brands maximise sell-throughs, reduce inventory, reduce returns, and ultimately improve customer loyalty.”

“The US consumer population is one of the most ethnically and size diverse on the planet, so this partnership will deliver clarity to a confused market and enable the industry to make better fitting clothing. Being able to use the database to create custom solutions for the apparel industry is hugely exciting,” she added. (GK)

Fibre2Fashion News Desk – India

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