>>
Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Apparel/Garments / Amazon 2nd most shopped apparel retailer in US: Report
Amazon 2nd most shopped apparel retailer in US: Report
29
Apr '18
Courtesy: Fung global retail
Courtesy: Fung global retail
As measured by number of shoppers, Amazon Fashion is neck and neck with Target as the second-most-shopped apparel retailer in the US, according to a recent survey. Only Walmart has more apparel shoppers. A large portion of apparel shoppers on the website are Prime members, and approximately two-thirds of Prime members bought apparel on Amazon last year.

In a survey conducted to gauge shoppers’ attitudes towards Amazon as a fashion retailer, Fung Global Retail Tech found that Amazon’s private-label ranges comprise the fourth-most-bought clothing or footwear ‘brand’ on Amazon, even though the ranges are still relatively new. One in nine Amazon apparel shoppers surveyed said that they have bought Amazon private-label apparel.

Target is the top retailer that Amazon Fashion shoppers have switched some or all of their apparel spending from. Target apparel shoppers are also more likely than average to say that they expect to buy apparel on Amazon in the next 12 months.

Younger adult shoppers are looking for the full Amazon Fashion experience and are the age group most interested in trying Amazon’s apparel private labels and its Prime Wardrobe service, says the report. They are also the group most interested in the possibility of Amazon opening physical fashion stores.

The report also notes that Amazon Fashion shoppers are satisfied with the site’s online experience and cited the ease of browsing and searching as the top reason to buy apparel on the site. Only 12 per cent of shoppers think that the site could be made easier to browse.

It has also been found in the survey that Amazon risks being viewed as an off-price retailer. Fully 48 per cent of all Amazon apparel shoppers expect to always pay less than full price on the site, while only 12 per cent shop on Amazon because its fashion ranges are up to date.

The report has showcased the findings of the recent online survey of US consumers, a sizable proportion of whom had bought clothing or footwear on Amazon during the past 12 months. This report forms part of the ‘How the US Shops’ series, in which insights into shopper behaviour from original consumer research are shared. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Jan 2022

Real US GDP rose at 6.9% annual rate in Q4 2021: BEA

Real US gross domestic product (GDP) increased at an annual rate of...

Pic: Shutterstock

Apparel/Garments | On 28th Jan 2022

Egypt’s garment exports rise by 41% to $2.49 bn in 2021 over 2020

The Egyptian apparel sector’s exports rose by 41 per cent in 2021 to...

Pic: Prasit Rodphan | Dreamstime.com

Textiles | On 28th Jan 2022

Cambodia-Vietnam trade volume touches $9.3 bn in 2021

Cambodia-Vietnam trade volume touched $9.3 billion last year—a rise...

Interviews View All

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Dr. Catherine Tubb,

Dr. Catherine Tubb

Created in 2018 to investigate the risk of market failure related to...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Payal Singhal, Label - Payal Singhal

Payal Singhal
Label - Payal Singhal

Leading South Asian fashion designer, <b>Payal Singhal </b>known for her...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

KIABI
IDH – The Sustainable Trade Initiative
Restoque S.A.
Brandix Lanka Limited
Tchibo GmbH
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Reiter India Private Limited
Lifestyle
Desigual - ABASIC, S.A.
Walmart
International Textile Manufacturers Federation
John Varvatos
LC Waikiki
Esprit Europe Services GmbH
TESCO INTERNATIONAL SOURCING LIMITED
Alison Hayes Romania
Guess Europe Sagl,
Lululemon Athletica Inc
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Hela Clothing Pvt Ltd
Landmark Group
IKEA of Sweden AB
Varner AS Retail
Babyshop
The Top Form Brassiere Manufacturing Company Limited
C;&A Sourcing International Ltd
Seasalt Limited
BIMBA ;& LOLA SL
Chori Company Limited
MAS Active / MAS Kreeda / MAS Bodyline
Tommy Hilfiger
Sainsbury's Argos Asia Limited
SYNERGIES HONG KONG LIMITED
J ;& P Coats
Splash
Chico’ FAS
Vardhman Textile Ltd
Decathlon
THE BOMBAY DYEING ;& MFG.CO. LTD
PVH Corporation
Aramark Uniform ;& Career Apparel, LLC
Hirdaramani International Export Private Limited
Sportmaster Ltd.
Asos
Green Fibre
Under Armour Global Sourcing Ltd
Helly Hansen Far East Ltd
Eastman Chemical Company
The LYCRA Company Singapore  Pte. Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
Groz-Beckert East Asia LLP
Permoda(Koaj/Armi/Pronto/Bkul)
Alix Partners
Lisa S.P.A.
Rosset ;& Cia Limited
Arvind Limited
Huntsman (Singapore) Pte Ltd
Page Industries Limited (Bangalore)
Truetzschler India Private Limited
Etam Group Strategy Hong Kong Limited
Abit
Midas Clothing Limited
Sportswear Company Spa
T.T. Limited
Gloria Jeans
Maceton Limited
Lacoste (Wanchai)
Gatsby Africa
Gokaldas Exports Limited
BIANCA
Rayonese Textile Inc., Division de Culp Inc.
Vianney Textil Hogar S.A. De C.V.
H;&M Hennes ;& Mauritz (Far East) Ltd
OVS Hong Kong Sourcing Ltd.
Gap International Sourcing Limited
Phong Phu international JSC (PPJ)
NITI Aayog
KAS Direct Sourcing
Lenzing Aktiengesellschaft
Cat Tuong Real Estate Group Joint Stock Company
Tory Burch Hong Kong Ltd
Grasim Industries Limited
Aquarelle Clothing Limited
Bluestem Global Sourcing Limited
SHAHI Exports Pvt Ltd
Puma
Recron Polyester from Reliance Industries Limited
Boardriders Asia Sourcing Limited
Amazon China
HYOSUNG CORPORATION INDIA PRIVATE LIMITED

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search