;
Home / Knowledge / News / Apparel/Garments / Amazon, Alibaba & Ebay dominate retail sector: BrandZ
Amazon, Alibaba & Ebay dominate retail sector: BrandZ
18
Jul '18
Amazon, Alibaba & Ebay dominate retail sector: BrandZ
The retail category surged ahead in 2018 with a 35 per cent increase due to a shift towards e-commerce, according to the 2018 BrandZ Top 100 Most Valuable Global Brands ranking and report. Tech-related brands like Amazon, Alibaba and Ebay dominate not just retail, but the BrandZ Global Top 100 list, accounting for over half the ranking’s value.

The report published by Kantar and WPP tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21 per cent growth – equating to a rise of nearly $750 billion.

The apparel category’s brand value witnessed a year-on-year rise of 5 per cent and the total brand value of the top 10 apparel brands amounted to $111.3 billion, as per the report. Nike, Zara, Adidas, H&M and Uiqlo are the top 10 apparel brands in the world, says BrandZ.

“Apparel sales in developing markets, in Asia and elsewhere, outpaced sales in established markets. Sportswear and fast fashion drover the value growth of the apparel category, which increased 5 per cent, after a 7 per cent decline a year ago,” notes the report.

The definition of luxury expanded, as younger consumers discovered new niche brands and older customers sought traditional luxury products, but also found satisfaction and expressed individuality with exclusive experience as well as philanthropy. These dynamics, along with the rebound of China’s economy, drove the strong 28 per cent increase in category value, following a 4 per cent rise a year ago.

The top 10 brands in the luxury category include Louis Vuitton, Hermès, Gucci, Chanel, Burberry, Prada, Dior and Yves Saint Laurent.

China continues to grow its presence on the world stage with both Tencent and Alibaba ranking in the Top 10, and seven brands making the list of the Top 20 fastest-risers – three at the top of the list.

“Retail was the bellwether category. Having been battered and thoroughly transformed by e-commerce, retail led category value growth for the second consecutive year with a rise of 35 per cent,” says the report.

Brands from North America, primarily the US, rose 23 per cent in value. North America continued to dominate the ranking in number of brands (57) and proportion of value (71 per cent). (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Anthesis Group takes over key assets of Made-By

Apparel/Garments | On 20th Jan 2019

Anthesis Group takes over key assets of Made-By

Anthesis Group, the global sustainability and solutions provider, has ...

ZDHC signatory brands share tools on screened chemistry

Apparel/Garments | On 20th Jan 2019

ZDHC signatory brands share tools on screened chemistry

ZDHC signatory brands - Levi Strauss & Co, Nike, H&M and C&A – are...

Courtesy: Global fashion agenda

Apparel/Garments | On 20th Jan 2019

ASOS, PVH become partners to Global Fashion Agenda

ASOS and PVH Corp are becoming part of the Global Fashion Agenda’s...

Interviews View All

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search